[NCUC-EC] NCUC Media & Communication Committee Strategy

[Pedro de Perdigão Lana]

Hi Amin,

Sorry for the delayed answer. Good to know, and thanks for the
clarifications!

It would be fruitful to also have them inserted in the doc, so these very
valuable points can be evident to the readers. This could also be the basis
for attributing clearer responsibilities/more concrete tasks to each member
of the committee - along with a more detailed timeline on major milestones
to be achieved (I'm thinking especially about the example of the website,
meaning what sections should be updated until a certain date). What I was
thinking, to explain myself better, is to focus less on the daily tasks
themselves as attributions and more on the goals we want to achieve.

Also to explain why I think this is so crucial: from our previous
experience with teams here at the NCUC, I believe it is a bit harder to
achieve larger end-goals without establishing them first and a step-by-step
on how to get to them, mostly because the voluntary work has these
downfalls and we naturally tend to prioritize other tasks if we don't have
a "soft" obligation to comply with.

Cordially,

*Pedro de Perdigão Lana*
Lawyer <https://www.nic.br/>, GEDAI/UFPR <https://www.gedai.com.br/>
Researcher
PhD Candidate (UFPR), LLM in Business Law (UCoimbra)
Coordination/Board/EC @ ISOC Brazil <https://www.isoc.org.br/>, NCUC
<https://www.ncuc.org/> & NCSG
<https://community.icann.org/display/gnsononcomstake/Home>(ICANN) and CC
Brazil <https://br.creativecommons.net/>.
This message is restricted to the sender and recipient(s). If received by
mistake, please reply informing it.


Em ter., 12 de ago. de 2025 às 11:15, Amin Hacha <aminhacha at gmail.com>
escreveu:

> Dear Pedro,
> Thank you for your suggestions. Sara and I will share them with the Media
> And Communication committee during the upcoming meeting.
>
> However, we would like to clarify a few key points to ensure there is no
> misunderstanding:
> *- Scope of the Strategy*: This strategy focuses on the Media and
> Communication of NCUC. *It is different from the internal mechanisms* or
> workflows *within the committee*. In the Strategy we’ve outlined the
> roles and team structure but the mechanisms will be as:
>
>    - Platforms Manager: The *NCUC Chair* will act as the Platforms
>    Manager, responsible for approving all content before it goes online or is
>    posted.
>    - Content Creators: will be responsible for developing posts,
>    subjects, and images to be shared across platforms. While *the
>    materials will remain the same across platforms*, each platform has
>    different size requirements (e.g., Facebook and LinkedIn allow larger posts
>    compared to other platforms).
>    - Analytics & Reporting: *Committee members* are responsible for
>    analyzing *the performance of the platforms and website*. This
>    includes tracking progress and adjusting strategies as needed.
>    - Community Manager: will focus on discovering and implementing
>    solutions to *grow and develop the NCUC community*.
>
> *Note:* The committee members will work collaboratively to ensure the
> success of each role.
>
> - *Platform Assignments ( as mentioned names in the table*): The division
> of responsibilities for each platform was determined through a call for
> volunteers inside the committee. Each pair of members assigned to a
> platform is responsible for *monitoring posts, comments, and taking
> immediate action if content violates NCUC’s ethics.( for only the platform,
> they are responsible).* Additionally, their role includes *inviting and
> recruiting people to join the platform*.
>
> - *Timeline:* As outlined in the strategy, at the next steps paragraph,
> we expect all platforms to be up and running during *September.* This
> will be followed by the formalization of the process ( the mechanism) into
> a manual for future production.
>
> - *Website Update: *Sara, the committee members, and I have completed the
> necessary steps for the website to begin the final formation. We're
> currently awaiting the Hosting transfer to finalize technical details
> (e.g., tools, costs in needed for these tools, etc.). The committee had
> previously established the website framework during our *April 25th*
> *2025* meeting, and we shared at that time the meeting notes with the EC
> and community for feedback. In *May 2025*, we organized two special
> meetings to develop the *website index*, which took place on the *10th
> and 15th*. At the *NCUC* *EC* meeting two months ago,* we agreed on the
> website transfer*, and we are now waiting for the Hosting transfer, which
> is *beyond our control and responsibility ( Me and Sara)*. As a side
> note, Tapani is ready to back up the website once the transfer is ready.
>
>
> Best regards,
> Amin and Sara
>
> On Mon, Aug 11, 2025 at 3:25 AM Pedro de Perdigão Lana <
> pedrodeperdigaolana at gmail.com> wrote:
>
>> Hi Amin, Sara, EC,
>>
>> The strategy seems great!
>>
>> Two things I'd like to suggest:
>>
>>    - I think that work on social media can be easily replicated in
>>    different platforms with a few adjustments to images and texts. It looks
>>    like the best way to categorize and divide the work to be done would be to
>>    have the people divided by tasks (for example, creation of images, creation
>>    of texts, reviewing, posting, etc), and then providing versions for
>>    different social media platforms. This would possibly avoid duplication of
>>    efforts. The strategy suggests something along this path in the "Roles &
>>    Team Structure", but the division of names is done regarding social media
>>    platforms instead.
>>    - I think the most important part of our external image is our
>>    website (and the one we would need the most effort on to solve the issues
>>    we currently face), more than social media, and it also serves as a
>>    repository for important resources. It would be great to understand a
>>    little bit better what the ideas are on how to proceed (i.e. what needs to
>>    be updated, which pages can be joined together, etc., the things we
>>    mentioned in our EC meetings about the comms team work) and the work
>>    timeline on this side, because the plan as it is right now says that only
>>    two people will work on the whole thing, but without any info regarding
>>    purpose or frequency.
>>
>>
>> Cordially,
>>
>> *Pedro de Perdigão Lana*
>> Lawyer <https://www.nic.br/>, GEDAI/UFPR <https://www.gedai.com.br/>
>> Researcher
>> PhD Candidate (UFPR), LLM in Business Law (UCoimbra)
>> Coordination/Board/EC @ ISOC Brazil <https://www.isoc.org.br/>, NCUC
>> <https://www.ncuc.org/> & NCSG
>> <https://community.icann.org/display/gnsononcomstake/Home>(ICANN) and CC
>> Brazil <https://br.creativecommons.net/>.
>> This message is restricted to the sender and recipient(s). If received by
>> mistake, please reply informing it.
>>
>>
>> Em sex., 8 de ago. de 2025 às 12:02, Amin Hacha <aminhacha at gmail.com>
>> escreveu:
>>
>>> Dear NCUC Chair Wisdom and EC Members,
>>>
>>> I hope this message finds you well.
>>>
>>> Please find attached the final version of the *NCUC Media &
>>> Communication Committee Strategy* for your review, which has been
>>> reviewed and finalized by Sara and me. This strategy has been a result of
>>> several discussions and meetings between the committee members, Sara, and
>>> myself.
>>>
>>> We had been waiting for the final *NCUC Brand Manual* from the working
>>> group prior to finalizing this document. However, after reviewing the
>>> current version of the Brand Manual with Sara, we believe it would be best
>>> to give the group more time to update it. Once that's done, we'll share the
>>> manual with you.
>>>
>>> Kindly we ask that you review the attached strategy. We are looking for
>>> your feedback and input as soon as possible.
>>>
>>> Regards,
>>> Amin Hacha
>>>
>>>
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>>
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