[ncdnhc-discuss] About Marketing Practices in .ORG

[Nilda Vany Martinez Grajales]

Hi Milton:

Milton Mueller wrote:
> 
> >>> Nilda Vany Martinez Grajales <vany at sdnp.org.pa> 12/23/01 14:18 PM >>>
> > The best way to invest money in Marketing Practices
> > is when you make positive Marketing.
> 
> Yes, that is the assumption behind the policy.
> Instead of negative restrictions, we wanted
> positive marketing to differentiate the domain.
I want to clarify my statement:  I am not proposing that obligatory has
to be marketing
at all.  What simply I am saying is that if there will be any marketing
practices
then it should be the positive Marketing.
 

> > To obligate to Registrars in engage
> > in specific marketing practices would generate
> > more costs to Registrars
> > which probably would have as consequence a higher
> > cost for a domain name within .ORG
> 
> Yes, that's one reasons why we are moving toward
> favoring an "unsponsored, unrestricted" model.
> If you are a "sponsored" domain you are obligated
> to qualify registrars and control their practices
> to some degree.
Not necesarily.  You can have sponsored restricted 
and automatically qualify all ICANN acredited Registrars
if it is the decision of the Registry and just simply
provide them the new charter for .ORG.  Maybe the only
thing they have to do is to provide a link with the information 
of .ORG, the charter, and who can register in .ORG without
even investing money in marketing.  

> > Anyway, to discourage undesirable registrations the
> > best tool is the CHARTER.
> 
> The charter is just words on paper. The question is
> whether and how you enforce registrations to conform
> to it.
Enforcement is another different issue that is up to the Registry
how will make such enforcement.  If the Registry will have budget
to have people challenging registrations, or make permanent strategies
similar
to those made by AFILIAS in the Sunrise Challenging period, this is
something
that the Registry has to work on.  

 
> > Since .ORG Divesture means that .ORG will be a
> > Registry different to NSI, then, and based in the
> > Policy Statement on .ORG, Would all Registrars that
> > already paid fees to NSI, with the new .ORG Registry,
> > also Registrars has to pay again fees in order to be
> > able to follow providing their Registrars Services
> > for .ORG?
> 
> Answer: depends on whether it is "sponsored" or
> "unsponsored." If it is "sponsored" then everything
> muistchange for registrars. If it is unsponsored,
> then their NSI fees could carry over.
But Milton, the Registry can decide to carry over any
NSI fees regardless if it is sponsored or unesponsored.
It is an issue of simply make a transfer of Registrars
from NSI to the new .ORG Registry...Or more simply:
The Registry can say:  all Registrars that are acredited
to ICANN and at the moment of the divesture are registering
.ORG then automatically will be acredited to the new Registry
provided that Registrars complies with charter in future registrations.
Any Registrars that is not agree with this, can withdraw by sending a
notification.  
What I mean is that Registry can decide to do the same things whether is
sponsored or unesponsored.  This is not a policy matter.  This is 
a simply administrative and operative matter.
 
> > What about new Registrars
> > that were acredited to ICANN after .ORG Divesture?
> 
> The applicants will make proposals about what to do.
> It is too detailed for the policy stage. We did,
> however, ask that any costs not be excessive.
Why the registrars has to do "something".  
If .ORG Divesture had being a new TLD then the Registry
had had more freedom in select registrars that agreed in
make marketing strategies exclusively for .ORG because
negociations carried out with such certain registrars, etc.
However .ORG is not a new TLD.  Requalifying Registrars 
obligating them to engage their budget in marketing is simply not
practical
and not fair for them, specially because all the years that they
had being registering domain names in .ORG, having customers, etc.
Let remember that Registrars has to pay fees, has to pay for every
domain
registered...and add also more costs to .ORG to obligating Registrars
to market .ORG?  I don't support this.

In any case, any marketing should be done by the Registry.  The Registry
is the one who has to design any marketing strategy if it is the
decision
of the Registry to use marketing at all. 

I think that the only requirement for Registrars in the marketing issue
is that
if they voluntarily wants to invest market registrations in .ORG, it
cannot be
done with ideas contrary to the .ORG CHARTER.

In fact, the Registry has to engage Budget for continuous monitoring
Registrars, this is
part of the operations of an Sponsored Registry when has a Charter.
 
> > what is the idea:  To not use anymore such Registrars
> > services and transfers all domain names to
> > Registrars that agreed in engage activities...or
> > simply not use anymore such Registrar but letting
> > such Registrar maintain their actual domain names
> > inside .ORG?
> 
> Your question assumes that we are using the "sponsored
> unrestricted" model. But we have to change that.
> We are forced to choose "unsponsored, unrestricted"
> or "sponsored, restricted."
Yes, I asked "what is the idea" according to the actual Policy Statement 
on .ORG.  Would you answer me this question, please?  Probably such
decisions can
be taken regardless if it is Sponosored Unrestricted or Sponsored
Restricted.  
 
> If we choose S,R, then registrars will have to change,
> although old registrations may be grandfathered.
What, in your opinion, Registrars have to change?
But not necesarily Registrars has to change.  They just have to be aware
that the .ORG charter changed and that they have to adapt to such
change if they want to follow being Registrars...if they do not want to
follow
registering .ORG then they can withdraw, thats it...But all those that
remains has
to abide  according the Charter.  I don't think this is a difficult
thing
to achieve.

> Ifwe choose U,U, it is not a problem, because
> anyone can be a registrar.
As I said previously...the same can happen if it is chosen Sponsored
Restricted.
It is a matter of decisions, since the Sponsored Restricted model, in my
understanding
give you the freedom I mentioned in the previous paragraph.

Best Regards
Vany




-- 
Nilda Vany Martinez Grajales, BSEE
Information Technology Specialist
Sustainable Development Networking Programme/Panama
Member of the ICANN's DNSO Non-Commercial Constituency
Tel: (507) 317-0169
http://www.sdnp.org.pa
e-mail:  vany at sdnp.org.pa

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