[NCUC-EC] NCUC Brochure

[Norbert Klein]

Agreements between the lines:

On 6/10/2013 8:54 AM, Milton L Mueller wrote:
>
> Just weighing in
>
> I totally support the idea of having a brochure for Durban!
>
> I would advocate making the brochure a lot *simpler* and more focused 
> on *essential contact information* and *"branding"*
>

> and far, far less text-heavy than the EuRALO brochure that we were 
> shown. The EuRALO brochure is crisp and well done but I think it kind 
> of misses the point in this day and age: the point is to establish a 
> basic identity in the holder's mind and to provide them with the 
> contact information and motivation to go to the online materials where 
> they can get serious information.
>
> When I saw Ed's price quote ($350 for 1,000)
>
Glossy art paper? I hope not...
>
> I wondered WhyTF we are even bothering with ICANN. That's precisely 
> the kind of thing we can easily do with our own budget. I don't mind 
> using ICANN's money for that at all, however, I just wonder whether 
> the constraints (tight deadline) and risks (will they actually deliver 
> it on time?) are worth it. Hell, I would personally pay for it myself 
> and bring them in my suitcase if I were going to Durban, but I am not, 
> so we need to use other options.
>
> We don't want to print more than 1000 at a time, by the way, 
> information gets dated really fast, so once we have established the 
> template let's keep it in a format that is easily modifiable and print 
> 1000 for every ICANN meeting.
>
What is changing is not just "data" and numbers - but the surrounding 
atmosphere and the challenges in the ICANN context - this may make it 
difficult to have an easily changeable template - but yes, updates are 
needed to respond to the changes.

Norbert
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