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<div class="moz-cite-prefix">Agreements between the lines:<br>
<br>
On 6/10/2013 8:54 AM, Milton L Mueller wrote:<br>
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<p class="MsoNormal"><span
style="font-size:11.0pt;font-family:"Courier
New";color:#1F497D">Just weighing in<o:p></o:p></span></p>
<p class="MsoNormal"><span
style="font-size:11.0pt;font-family:"Courier
New";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span
style="font-size:11.0pt;font-family:"Courier
New";color:#1F497D">I totally support the idea of
having a brochure for Durban!<o:p></o:p></span></p>
<p class="MsoNormal"><span
style="font-size:11.0pt;font-family:"Courier
New";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span
style="font-size:11.0pt;font-family:"Courier
New";color:#1F497D">I would advocate making the
brochure a lot <b><big>simpler</big></b> and more focused
on <b><big>essential contact information</big></b> and <b><big>“branding”</big></b>
</span></p>
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<p class="MsoNormal"><span
style="font-size:11.0pt;font-family:"Courier
New";color:#1F497D">and far, far less text-heavy than
the EuRALO brochure that we were shown. The EuRALO brochure
is crisp and well done but I think it kind of misses the
point in this day and age: the point is to establish a basic
identity in the holder’s mind and to provide them with the
contact information and motivation to go to the online
materials where they can get serious information. <o:p></o:p></span></p>
<p class="MsoNormal"><span
style="font-size:11.0pt;font-family:"Courier
New";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span
style="font-size:11.0pt;font-family:"Courier
New";color:#1F497D">When I saw Ed’s price quote ($350
for 1,000) </span></p>
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Glossy art paper? I hope not...<br>
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<p class="MsoNormal"><span
style="font-size:11.0pt;font-family:"Courier
New";color:#1F497D">I wondered WhyTF we are even
bothering with ICANN. That’s precisely the kind of thing we
can easily do with our own budget. I don’t mind using
ICANN’s money for that at all, however, I just wonder
whether the constraints (tight deadline) and risks (will
they actually deliver it on time?) are worth it. Hell, I
would personally pay for it myself and bring them in my
suitcase if I were going to Durban, but I am not, so we need
to use other options. <o:p></o:p></span></p>
<p class="MsoNormal"><span
style="font-size:11.0pt;font-family:"Courier
New";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span
style="font-size:11.0pt;font-family:"Courier
New";color:#1F497D">We don’t want to print more than
1000 at a time, by the way, information gets dated really
fast, so once we have established the template let’s keep it
in a format that is easily modifiable and print 1000 for
every ICANN meeting. </span></p>
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What is changing is not just "data" and numbers - but the
surrounding atmosphere and the challenges in the ICANN context -
this may make it difficult to have an easily changeable template -
but yes, updates are needed to respond to the changes.<br>
<br>
Norbert<br>
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