[Ec-ncuc] Video update

Brenden Kuerbis bkuerbis
Tue Jan 29 19:00:10 CET 2013


And just a reminder, please do not share these videos. Thx!

---------------------------------------
Brenden Kuerbis
Internet Governance Project
http://internetgovernance.org


On Tue, Jan 29, 2013 at 12:58 PM, Brenden Kuerbis <
bkuerbis at internetgovernance.org> wrote:

> Dear EC,
>
> Touching base on the NCUC promo video.   One idea that we've been playing
> with (and is incorporated into Version 9 in second mail below) is to
> integrate an info-graphic/voice over about NCUC's diversity.  Eric also
> offers some additional post-production options to make a more compelling
> message for your consideration.   For now, and as previously discussed,
> we're keeping it simple and assuming Option 1.   Please let me know your
> thoughts.
>
> Thanks,
>
> Brenden
>
>
> ---------- Forwarded message ----------
> From: Eric Pedicelli <eric at chopshopmedia.ca>
> Date: Thu, Jan 24, 2013 at 6:27 PM
> Subject: NCUC video ROUGH JAN 24
> To: Milton L Mueller <mueller at syr.edu>, Brenden N Kuerbis <
> bnkuerbi at syr.edu>
>
>
>  Milton and Brenden,
>
>  Here's a tighter rough cut with some music. The aim here is to lock in
> the content and get a sense of the mood and flow. Let me know what you
> think. In my opinion, it should run about 2:45, so please suggest edits if
> you see them.
>
>  https://vimeo.com/58123636
> password : ncyousee
>
>
>  Next to consider : what will the video look like ?
>
>  It's taken considerable effort to get to this point and we still have a
> ways to go : additional editing, color grading, audio mixing, music
> licensing ...  As per my conversation with Brenden, I've outlined a few
> options for the visual style with prices before tax.
>
>  OPTION 1 : $2,000 - Clean coherent communication with the right music to
> set the tone. https://vimeo.com/41105632
>
>  OPTION 2 : $4,000 - I research royalty free (or low cost) images/video
> and edit it in a compelling fashion. Like an engaging documentary.
> http://www.youtube.com/watch?v=sbS1rVVO6aM (not my work)
> https://vimeo.com/42994449
>
>  OPITON 3 : $5,500+ - We brainstorm ideas for some very cool motion
> graphics. We can also explore some interesting ways to animate the NCUC
> logo and make it more memorable. Here's an example of some motion graphics
> work I did for the Cyber Dialogue conference : https://vimeo.com/50192165.
>  You can also watch the logo animation on the splash page of my website :
> www.chopshopmedia.ca
>
>
>  The simple and clean approach of option 1 will serve as a great
> introduction to the NCUC. However, with a more engaging visual style, the
> video is more likely to reach a wider audience. A quick succession of
> images can bring multiple layers of meaning to a phrase, which makes a
> viewer more likely to see their interests/concerns reflected in the video.
> Viewers will be more likely to watch till the end, respond emotionally,
> connect with the NCUC and share the video.
>
>  Let me know how you would like to proceed. Regardless of which option
> you choose, I'm looking forward to putting my heart into the video and
> making it the best it can be.
>
>  Thanks,
> Eric
>  --
>   e r i c  p e d i c e l l i
> CHOPSHOPMEDIA.ca
>
>
> On Tue, Jan 29, 2013 at 12:22 PM, Eric Pedicelli <eric at chopshopmedia.ca>wrote:
>
>  Here's version 9 : https://vimeo.com/58469517
> password : ncyousee
>
>  I made the suggested changes and brought some new thinking to the
> dialogue under the info graphic.  Are we happy with the content in this
> version or do you see more changes?
>
>  It's been a pleasure getting to this point but we should move towards
> finishing the video if additional funding is not available. I'll wait for
> the verdict before proceeding.
>
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