[Ec-ncuc] Video update

[Carlos A. Afonso]

I agree with Milton.

frt rgds

--c.a.

On 02/02/2013 05:30 PM, Milton L Mueller wrote:
> Folks, I suggest we leave the editing decisions to the professionals
> and not start poking fingers into minutiae. You're overseers not
> micromanagers. We are trying to convey a simple message in about 3
> minutes. A scene of crowds and audiences makes the subject of the
> video "the Toronto event" when in fact the subject is "the NCUC."
>
> Certainly the EC has the authority to approve any additional
> expenditures. That's why you were asked about the next steps. But
> let's avoid the temptation that some EC members might feel, to assert
> their authority for the sake of asserting their authority.
>
> Refusing to allocate any more money at this point would not, in my
> opinion, be a very wise decision given that we have already spent
> money to produce it and refusing to finish it basically wastes that
> investment.
>
> Let's not lose sight of the basic fact that led to the decision to
> start this project to begin with, namely that we lack basic
> propaganda/publicity materials for NCUC; that this video will surpass
> in professionalism and appeal anything produced by any other GNSO
> constituency; that as a digital video it can be circulated among a
> number of websites and event audiences; and that the video could have
> a useful life of 2-3 years.
>
> I can't tell you how many times I've heard energetic incoming EC
> members or other activists saying that we need a brochure or some
> other kind of introduction to the NCUC for basic "who are we?"
> publicity. We're about to get one, and a good one.
>
>
> From: ec-ncuc-bounces at ipjustice.org
> [mailto:ec-ncuc-bounces at ipjustice.org] On Behalf Of William Drake
> Sent: Friday, February 01, 2013 2:18 PM To: EC NCUC Cc: Farrell,
> Maria; Wong, Mary Subject: Re: [Ec-ncuc] Video update
>
> PS to Brenden: did Eric have any shots of the audience and panels at
> the Toronto conference?  Maybe blending a few secs of that in to show
> we do stuff that gets crowds and aren't just a half dozen talking
> heads would be good...
>
> On Feb 1, 2013, at 11:02 AM, William Drake
> <william.drake at uzh.ch<mailto:william.drake at uzh.ch>> wrote:
>
>
> Hi everyone
>
> How about we move this to the archived EC list rather than just a Cc
> line of EC members?  And copy in Maria and Mary as the coordinators
> of the Finance and Comm teams as well.
>
> On the process point, and per Tapani and Ed, it'd be healthy to start
> following a standardized workflow in which 1) a team responsible for
> an initiative (on something like this Communication presumably would
> have been the right one) 2) sends a rec to the FT which 3)
> coordinates with the EC and then if approved MM cuts the check within
> the context of FT-overseen account management.  This is what the EPT
> will be doing with the proposal to pull our lists etc. together on an
> independent server.  Of course we don't want to construct
> unnecessarily rococo bureaucracy, but anything that improves the
> levels of transparency, accountability and collective decision making
> seems better than just having a few folks agree stuff informally,
> especially if we end up acquiring and allocating more resources down
> the line.  Good to get in good habits....
>
> In this case, the initiative was undertaken by the previous EC and is
> apparently well down the track in terms of financial commitments, so
> perhaps backing up and following such a process would seem silly to
> some. So ok we can short circuit 1 and 2, but let's at least have
> some record of what's been discussed and agreed in the EC by using
> this list.
>
> On the substance...to be entirely honest, with an election pending
> and new constituency building efforts having been proposed on the
> members list etc, I sort of wish we could have waited on this and
> done it a bit differently.  The production values are high and Eric
> has got it together, but I'd have preferred content that is a little
> more structured and hit some points that nobody mentioned, e.g.
> NCUC's in a particular phase and launching xyz, ICANN's at a turning
> point with new gTLDs and internal changes and external geopolitical
> challenges that make CS engagement more important, some stuff
> indicating that we're aware of that developing countries exist and
> are into outreach and strategic engagement, etc.  I also think it'd
> be logical for a new video PR effort to have at least a few seconds
> of new EC members who are doing stuff saying outreachy y'all come
> things etc.  To me, this feels like a video NCUC could have shot five
> years ago, or more.
>
> Given the above, I'd have preferred a second bite at the apple in
> terms of adding in some new content.  But we're not going to fly Eric
> to Beijing with camera in hand, and we can't blend in bits shot with
> different production values.  And he's awaiting instructions.  So I
> guess we give him more money,  option 2, and hope the product proves
> to be of value in the context of larger revamping and messaging
> efforts...?
>
> Bill
>
>
> On Feb 1, 2013, at 10:13 AM, Edward Morris
> <egmorris100 at gmail.com<mailto:egmorris100 at gmail.com>> wrote:
>
>
> Hi Carlos,
>
> Who is the coord on funds and where does he get this power from? I
> can't find this person or power in any of our governing documents.
>
> Thanks
>
> Ed
>
> On Friday, February 1, 2013, Carlos A. Afonso wrote: Hi Tapani, nope
> -- we need the input of the coord on funds to decide.
>
> --c.a.
>
>
> ------------ C. A. Afonso
>
>
>
> -------- Original message -------- From: Tapani Tarvainen
> <tapani.tarvainen at effi.org<mailto:tapani.tarvainen at effi.org>> Date:
> 01/02/2013 06:11 (GMT-03:00) To: ca at cafonso.ca<mailto:ca at cafonso.ca>
> Cc: Brenden Kuerbis
> <bkuerbis at internetgovernance.org<mailto:bkuerbis at internetgovernance.org>>,William
> Drake <william.drake at uzh.ch<mailto:william.drake at uzh.ch>>,Edward
> Morris
> <edward.morris at alumni.usc.edu<mailto:edward.morris at alumni.usc.edu>>,Wilson
> Abigaba <wilson at isoc.ug<mailto:wilson at isoc.ug>>,Norbert Klein
> <nhklein at gmx.net<mailto:nhklein at gmx.net>> Subject: Re: Video update
>
>
> Carlos, I believe you _are_ in a position to decide on NCUC $$$. :-)
> Not alone of course, but as a member of the executive committee.
>
> But, given the discussion in e-team about funding a virtual server, I
> assume the process would be the same: writing the proposal up and
> passing it via finance team (Maria F) and Bill to the EC for
> decision.
>
> As for the proposal, option 2 does sound good, but I would like a
> bit more info on both how the money would actually be spent as well
> as what NCUCs financial situation actually is, and ideally have a
> budget of some kind drafted first so we could consider what other
> uses there might be for the money. But that'd be up to the finance
> team I presume, so why not just write the proposal up and let Maria
> pick it up from there?
>
> Incidentally, isn't this discussion something that'd fit the
> communications team's remit? (Which I just subscribed, you're welcome
> to join.)
>
> -- Tapani (At Helsinki airport, still five hours from home)
>
> On Jan 31 19:10, ca at cafonso.ca<mailto:ca at cafonso.ca>
> (ca at cafonso.ca<mailto:ca at cafonso.ca>) wrote:
>
>> Although I am in no position to decide on NCUC $$$, I certainly
>> favor option 2.
>>
>> frt rgds
>>
>> --c.a.
>>
>> Em 31-01-2013 17:06, Brenden Kuerbis escreveu:
>>> Dear EC,
>>>
>>> Given the lack of reply, Im guessing there are no additional
>>> resources for pursuing either Option 2 or 3 below?  Im
>>> particularly keen on Option 2 as this would include the
>>> infographic(s) mentioned.  But if there are not additional
>>> resources, Im exploring with Eric the possibility of having the
>>> infographics done by someone within NCUC or at my institution.
>>>
>>> Thanks,
>>>
>>> Brenden
>>>
>>> On Tue, Jan 29, 2013 at 12:58 PM, Brenden Kuerbis
>>> <bkuerbis at internetgovernance.org
>>> [12]<mailto:bkuerbis at internetgovernance.org%20[12]>> wrote:
>>>
>>>> Dear EC,
>>>>
>>>> Touching base on the NCUC promo video.   One idea that weve
>>>> been playing with (and is incorporated into Version 9 in second
>>>> mail below) is to integrate an info-graphic/voice over about
>>>> NCUCs diversity.  Eric also offers some additional
>>>> post-production options to make a more compelling message for
>>>> your consideration. For now, and as previously discussed, were
>>>> keeping it simple and assuming Option 1.   Please let me know
>>>> your thoughts.
>>>>
>>>> Thanks,
>>>>
>>>> Brenden
>>>>
>>>> ---------- Forwarded message ---------- From: ERIC PEDICELLI
>>>> <eric at chopshopmedia.ca
>>>> [7]<mailto:eric at chopshopmedia.ca%20[7]>> Date: Thu, Jan 24,
>>>> 2013 at 6:27 PM Subject: NCUC video ROUGH JAN 24 To: Milton L
>>>> Mueller <mueller at syr.edu [8]<mailto:mueller at syr.edu%20[8]>>,
>>>> Brenden N Kuerbis <bnkuerbi at syr.edu
>>>> [9]<mailto:bnkuerbi at syr.edu%20[9]>>
>>>>
>>>> Milton and Brenden,
>>>>
>>>> Heres a tighter rough cut with some music. The aim here is to
>>>> lock in the content and get a sense of the mood and flow. Let
>>>> me know what you think. In my opinion, it should run about
>>>> 2:45, so please
>>>>>> TEDxToronto 2012 Speaker Ronald J. Deibert, Director, The
>>>>>> Citizen Lab<http://www.youtube.com/watch?v=sbS1rVVO6aM> [3]
>>>>>> (not my work)
>>>>> https://vimeo.com/42994449 [4]
>>>>>
>>>>> OPITON 3 : $5,500+ - We brainstorm ideas for some very cool
>>>>> motion graphics. We can also explore some interesting ways to
>>>>> animate the NCUC logo and make it more memorable. Heres an
>>>>> example of some motion graphics work I did for the Cyber
>>>>> Dialogue conference : https://vimeo.com/50192165 [5].  You
>>>>> can also watch the logo animation on the splash page of my
>>>>> website : www.chopshopmedia.ca<http://www.chopshopmedia.ca/>
>>>>> [6]
>>>>
>>>> The simple and clean approach of option 1 will serve as a
>>>> great introduction to the NCUC. However, with a more engaging
>>>> visual style, the video is more likely to reach a wider
>>>> audience. A quick succession of images can bring multiple
>>>> layers of meaning to a phrase, which makes a viewer more likely
>>>> to see their interests/concerns reflected in the video. Viewers
>>>> will be more likely to watch till the end, respond emotionally,
>>>> connect with the NCUC and share the video.
>>>>
>>>> Let me know how you would like to proceed. Regardless of which
>>>> option you choose, Im looking forward to putting my heart into
>>>> the video and making it the best it can be.
>>>>
>>>> Thanks, Eric   -- e r i c  p e d i c e l l i
>>>> CHOPSHOPMEDIA.ca<http://chopshopmedia.ca/>
>>>>
>>>> On Tue, Jan 29, 2013 at 12:22 PM, Eric Pedicelli
>>>> <eric at chopshopmedia.ca<javascript:_e(%7b%7d,%20'cvml',%20'eric at chopshopmedia.ca');>
>>>> [10]> wrote:
>>>>
>>>> Heres version 9 : https://vimeo.com/58469517 [11] password :
>>>> ncyousee
>>>>
>>>> I made the suggested changes and brought some new thinking to
>>>> the dialogue under the info graphic.  Are we happy with the
>>>> content in this version or do you see more changes?
>>>>
>>>> Its been a pleasure getting to this point but we should move
>>>> towards finishing the video if additional funding is not
>>>> available. Ill wait for the verdict before proceeding.
>>>
>>>
>>>
>>> Links: ------ [1] https://vimeo.com/58123636 [2]
>>> https://vimeo.com/41105632 [3] TEDxToronto 2012 Speaker Ronald J.
>>> Deibert, Director, The Citizen
>>> Lab<http://www.youtube.com/watch?v=sbS1rVVO6aM> [4]
>>> https://vimeo.com/42994449 [5] https://vimeo.com/50192165 [6]
>>> http://www.chopshopmedia.ca<http://www.chopshopmedia.ca/> [7]
>>> mailto:eric at chopshopmedia.ca<javascript:_e(%7b%7d,%20'cvml',%20'eric at chopshopmedia.ca');>
>>>
>>>
[8] 
mailto:mueller at syr.edu<javascript:_e(%7b%7d,%20'cvml',%20'mueller at syr.edu');>
>>> [9]
>>> mailto:bnkuerbi at syr.edu<javascript:_e(%7b%7d,%20'cvml',%20'bnkuerbi at syr.edu');>
>>>
>>>
[10] 
mailto:eric at chopshopmedia.ca<javascript:_e(%7b%7d,%20'cvml',%20'eric at chopshopmedia.ca');>
>>> [11] https://vimeo.com/58469517 [12]
>>> mailto:bkuerbis at internetgovernance.org<javascript:_e(%7b%7d,%20'cvml',%20'bkuerbis at internetgovernance.org');>
>
>>>
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