Fwd: [ NNSquad ] "Domain Bias in Web Search"
nickolas.adam at GMAIL.COM
Tue Dec 13 21:03:19 CET 2011
-------- Original Message --------
Subject: [ NNSquad ] "Domain Bias in Web Search"
Date: Tue, 13 Dec 2011 10:11:31 -0800
From: Lauren Weinstein <lauren at vortex.com>
To: nnsquad at nnsquad.org
"Domain Bias in Web Search"
http://j.mp/rzVgiZ (Stanford [PDF])
"This paper uncovers a new phenomenon in web search that we call
domain bias - a user's propensity to believe that a page is more
relevant just because it comes from a particular domain. We
provide evidence of the existence of domain bias in click activity
as well as in human judgments via a comprehensive collection of
experiments. We begin by studying the dierence between domains
that a search engine surfaces and that users click. Surprisingly,
we nd that despite changes in the overall distribution of surfaced
domains, there has not been a comparable shift in the distribution
of clicked domains. Users seem to have learned the landscape of
the internet and their click behavior has thus become more
predictable over time."
- - -
Lauren Weinstein (lauren at vortex.com): http://www.vortex.com/lauren
Co-Founder: People For Internet Responsibility: http://www.pfir.org
- Network Neutrality Squad: http://www.nnsquad.org
- Global Coalition for Transparent Internet Performance: http://www.gctip.org
- PRIVACY Forum: http://www.vortex.com
Member: ACM Committee on Computers and Public Policy
Tel: +1 (818) 225-2800 / Skype: vortex.com
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