Fwd: [ NNSquad ] "Domain Bias in Web Search"

Nicolas Adam nickolas.adam at GMAIL.COM
Tue Dec 13 21:03:19 CET 2011

-------- Original Message --------
Subject: 	[ NNSquad ] "Domain Bias in Web Search"
Date: 	Tue, 13 Dec 2011 10:11:31 -0800
From: 	Lauren Weinstein <lauren at vortex.com>
To: 	nnsquad at nnsquad.org

"Domain Bias in Web Search"

http://j.mp/rzVgiZ  (Stanford [PDF])

    "This paper uncovers a new phenomenon in web search that we call
     domain bias - a user's propensity to believe that a page is more
     relevant just because it comes from a particular domain. We
     provide evidence of the existence of domain bias in click activity
     as well as in human judgments via a comprehensive collection of
     experiments. We begin by studying the dierence between domains
     that a search engine surfaces and that users click. Surprisingly,
     we nd that despite changes in the overall distribution of surfaced
     domains, there has not been a comparable shift in the distribution
     of clicked domains. Users seem to have learned the landscape of
     the internet and their click behavior has thus become more
     predictable over time."

  - - -

Lauren Weinstein (lauren at vortex.com): http://www.vortex.com/lauren
Co-Founder: People For Internet Responsibility: http://www.pfir.org
  - Network Neutrality Squad: http://www.nnsquad.org
  - Global Coalition for Transparent Internet Performance: http://www.gctip.org
  - PRIVACY Forum: http://www.vortex.com
Member: ACM Committee on Computers and Public Policy
Blog: http://lauren.vortex.com
Google+: http://vortex.com/g+lauren
Twitter: https://twitter.com/laurenweinstein
Tel: +1 (818) 225-2800 / Skype: vortex.com

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