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-------- Original Message --------
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<th nowrap="nowrap" align="RIGHT" valign="BASELINE">Subject: </th>
<td>[ NNSquad ] "Domain Bias in Web Search"</td>
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<th nowrap="nowrap" align="RIGHT" valign="BASELINE">Date: </th>
<td>Tue, 13 Dec 2011 10:11:31 -0800</td>
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<th nowrap="nowrap" align="RIGHT" valign="BASELINE">From: </th>
<td>Lauren Weinstein <a class="moz-txt-link-rfc2396E" href="mailto:lauren@vortex.com"><lauren@vortex.com></a></td>
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<th nowrap="nowrap" align="RIGHT" valign="BASELINE">To: </th>
<td><a class="moz-txt-link-abbreviated" href="mailto:nnsquad@nnsquad.org">nnsquad@nnsquad.org</a></td>
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<pre>"Domain Bias in Web Search<a class="moz-txt-link-rfc2396E" href="http://j.mp/rzVgiZ(Stanford[PDF])">"
http://j.mp/rzVgiZ (Stanford [PDF])
"</a>This paper uncovers a new phenomenon in web search that we call
domain bias - a user's propensity to believe that a page is more
relevant just because it comes from a particular domain. We
provide evidence of the existence of domain bias in click activity
as well as in human judgments via a comprehensive collection of
experiments. We begin by studying the dierence between domains
that a search engine surfaces and that users click. Surprisingly,
we nd that despite changes in the overall distribution of surfaced
domains, there has not been a comparable shift in the distribution
of clicked domains. Users seem to have learned the landscape of
the internet and their click behavior has thus become more
predictable over time."
- - -
--Lauren--
Lauren Weinstein (<a class="moz-txt-link-abbreviated" href="mailto:lauren@vortex.com">lauren@vortex.com</a>): <a class="moz-txt-link-freetext" href="http://www.vortex.com/lauren">http://www.vortex.com/lauren</a>
Co-Founder: People For Internet Responsibility: <a class="moz-txt-link-freetext" href="http://www.pfir.org">http://www.pfir.org</a>
Founder:
- Network Neutrality Squad: <a class="moz-txt-link-freetext" href="http://www.nnsquad.org">http://www.nnsquad.org</a>
- Global Coalition for Transparent Internet Performance: <a class="moz-txt-link-freetext" href="http://www.gctip.org">http://www.gctip.org</a>
- PRIVACY Forum: <a class="moz-txt-link-freetext" href="http://www.vortex.com">http://www.vortex.com</a>
Member: ACM Committee on Computers and Public Policy
Blog: <a class="moz-txt-link-freetext" href="http://lauren.vortex.com">http://lauren.vortex.com</a>
Google+: <a class="moz-txt-link-freetext" href="http://vortex.com/g+lauren">http://vortex.com/g+lauren</a>
Twitter: <a class="moz-txt-link-freetext" href="https://twitter.com/laurenweinstein">https://twitter.com/laurenweinstein</a>
Tel: +1 (818) 225-2800 / Skype: vortex.com
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