[NCUC-EC] NCUC Brochure

[Milton Mueller]

How's this for an image?

[image:
http://www.entrepreneur.com/dbimages/blog/h1/tech-entrepreneurs-urge-presidential-candidates-to-consider-internet-freedom.jpg]


On Mon, Jun 10, 2013 at 7:55 AM, William Drake <william.drake at uzh.ch> wrote:

> Hi
>
> I don't actually find Euralo's to be all that text heavy.  As I said
> before,
>
> >> Presumably we should have a top page that's visually grabby and
> uncluttered; a couple panels about who is NCUC and what do we stand for,
> how and why to get engaged and participate; a couple panels on the issues
> we work with and positions we take; and a panel on what is GNSO and what is
> ICANN (the text for which ICANN could provide with addresses etc., per the
> Euralo example...or we can write it but they might insist on editing).
>
> If that basic architecture doesn't make sense to you, suggest another.
>  What would you dump—mentioning some issues and positions?  We'd say join
> us but not tell them what we work on or believe?
>
> Or is it less then architecture than the word count per section?  If so of
> course we could thin it out and be more concise, as I said I was sharing
> Euralo's as starting point idea of what a trifold looks like, not as a
> model we'd replicate down to the last detail.
>
> Milton, why don't you just help me draft it, it wouldn't take that much
> effort, and that way your ideas would go directly to paper rather than as
> post hoc remonstrations about what someone else should have been done?  We
> could work this out in two afternoons.
>
> As to production: the point of using ICANN is not just financial, but
> reducing the work.  We send them text, tell them to add art and a paragraph
> of ICANN boilerplate, and a brochure appears.  If you guys would really
> prefer to do the extra work of collaborating with someone on the art design
> (Ed has suggested someone you could try) and then contracting with a
> printer and paying them and taking delivery and sending it on to Durban or
> to someone who's coming to Durban, that' is fine by me.  Or if Carlos wants
> to come to Durban early, find a printer, and organize and pay for a rush
> job that will have product to us by the outreach session on the Friday
> 12th, that's fine too.  But I can't be doing these things, I've got quite
> enough on my plate to manage apparently by myself for Durban without adding
> discretionary talks, and I can't change my plane ticket and come earlier
> either.
>
> So please let me know how to respond to ICANN, they're waiting.  I can
> either say sure we'll send you content in two weeks please send completed
> brochure to me in Geneva or my hotel in Durban, or I can say on second
> thought we've decided we don't want the support we applied for and will
> handle it ourselves, if we really will.
>
> Thanks,
>
> Bill
>
>
> On Jun 10, 2013, at 1:33 PM, Carlos A. Afonso <ca at cafonso.ca> wrote:
>
> > +1 to MM's suggestions.
> >
> > Probably printing it in Durban will be even cheaper?
> >
> > frt rgds
> >
> > --c.a.
> >
> > On 06/09/2013 10:54 PM, Milton L Mueller wrote:
> >> Just weighing in
> >>
> >> I totally support the idea of having a brochure for Durban!
> >>
> >> I would advocate making the brochure a lot simpler and more focused on
> essential contact information and "branding" and far, far less text-heavy
> than the EuRALO brochure that we were shown. The EuRALO brochure is crisp
> and well done but I think it kind of misses the point in this day and age:
> the point is to establish a basic identity in the holder's mind and to
> provide them with the contact information and motivation to go to the
> online materials where they can get serious information.
> >>
> >> When I saw Ed's price quote ($350 for 1,000) I wondered WhyTF we are
> even bothering with ICANN. That's precisely the kind of thing we can easily
> do with our own budget. I don't mind using ICANN's money for that at all,
> however, I just wonder whether the constraints (tight deadline) and risks
> (will they actually deliver it on time?) are worth it. Hell, I would
> personally pay for it myself and bring them in my suitcase if I were going
> to Durban, but I am not, so we need to use other options.
> >>
> >> We don't want to print more than 1000 at a time, by the way,
> information gets dated really fast, so once we have established the
> template let's keep it in a format that is easily modifiable and print 1000
> for every ICANN meeting.
> >>
> >>
> >> From: ncuc-ec-bounces at lists.ncuc.org [mailto:
> ncuc-ec-bounces at lists.ncuc.org] On Behalf Of Edward Morris
> >> Sent: Sunday, June 09, 2013 6:33 AM
> >> To: William Drake
> >> Cc: EC NCUC; membership-affairs at lists.ncuc.org
> >> Subject: Re: [NCUC-EC] NCUC Brochure
> >>
> >> Hi Bill,
> >>
> >> Thanks for all of the hard work you've put into this. As you know I'm
> completely supportive of your efforts in this regard and hope we can pull
> it off sometime during our one year term of office.
> >>
> >> As you know, what I've been able to come up with is an individual,
> Viktor Szabados, who has applied for membership and has some experience
> designing brochures and publicity materials. I found a printer who provides
> templates (the cost would be about $350 per 1,000) and thought that might
> be the best way to move forward in a rather rushed fashion for Durban. I
> asked Viktor if he could commit to trying to make this happen in a
> condensed time frame in the manner outlined and his response, received this
> morning, was "yes I think I can do it...I usually set the design, idea and
> concept but certainly could try to use the template."
> >>
> >> Regardless of reason, you know I had been on a Buenos Aires timetable
> when asked to speed things up for Durban. I offered to try and think we
> could do it by the 12th with the complete commitment of all involved. Not
> an ideal situation time wise, lots of logistical problems...but possible.
> >>
> >> I have absolutely no objection to having ICANN provide production of
> the brochure. It seems to be the logical way to do things if we want
> something by Durban. It's a one shot deal, it doesn't make us reliant on
> ICANN going forward and we're merely taking assistance they have already
> provided other groups so I don't believe it's a violation of Milton's
> equality principle. Of course, I would never pretend to speak for Milton
> and he may have other thoughts.
> >>
> >> With what we have planned for Durban I think it would be a great idea
> to have something like this. I regret the June 24th time frame makes it
> something I'm unable to commit to helping out on. I just returned home from
> a one week conference abroad, I'm starting a WG tomorrow, I'm way behind on
> some research I've promised others in time for Tuesday's NCSG meeting and I
> have a very beautiful and understanding SO who is a bit ticked off at the
> amount of time I'm spending on this stuff compared to the amount of time
> I'm spending on her. Our lease expires at the end of the month so we're
> also trying to find someplace to live.  So I can't give the time needed to
> make this happen in the next two weeks but certainly hope others can and
> you are able to pull it off.
> >>
> >> Ed
> >>
> >> On Sun, Jun 9, 2013 at 10:46 AM, William Drake <william.drake at uzh.ch
> <mailto:william.drake at uzh.ch>> wrote:
> >> Hi
> >>
> >> In March I submitted a Fast Track Budget Request to ICANN for some
> money for print materials (FYI I submitted six budget requests in total,
> visible at
> https://community.icann.org/pages/viewpage.action?pageId=38045777 if
> anyone's interested).  I noted that  NCUC does not have any printed
> materials to use in outlining our activities, explaining our positions, and
> soliciting new members. I asked for support for two products: 1) a Brochure
> with information on our organization, members, and roles; and 2) Issue
> Briefs to be released prior to each of the 3 annual ICANN meetings that
> provide concise summaries (1-4 pages) of our stances on key current issues,
> as well as an About NCUC section with basic information and pointers to
> recent activities of note.  The Brochure would be geared in particular
> toward prospective new members in the constituency, e.g. civil society
> organizations and individuals in developing countries. As needed, the Issue
> Briefs would be calibrated to reach different t
> > y
> > pes of audiences, e.g. the tech press, the wider mass media, ICANN
> insiders, Internet governance generalists, etc.  ICANN replied that the
> request was not eligible for Fast Track consideration for FY 13 but said I
> should resubmit it as a Regular Budget Request for FY 14, which I
> subsequently did.  But I also pressed them for clarification on why we
> needed to wait to do anything with print materials when other groups'
> requests for the same were approved, the amount involved was small, and we
> had Durban coming up, and got back this accountant-speak reply,
> >>
> >> On Apr 18, 2013, at 7:28 AM, Xavier J. Calvez <xavier.calvez at icann.org
> <mailto:xavier.calvez at icann.org>> wrote:Printing materials funding was
> approved up to $30,000 as part of the FY13
> >> additional budget requests and funds remain available for printing
> >> materials for the Durban meeting, which would be used in June (prior to
> >> the end of FY13) for use in the July.
> >> As a result, Durban materials can be covered, and the FY14 request
> >> submitted will be deferred to the Regular Track review period and a
> >> decision will be made by end of June.
> >>
> >> Meaning, in short, we could get funding to do something for Durban.
>  The Issue Brief idea we can put on hold, we don't have the bandwidth and
> time to do one now anyway, but a little brochure should be possible, which
> would be particularly useful since we're doing this outreach event with the
> African Internet governance school.  I asked Ed if he'd be willing to take
> the lead on making it happen in the context of the Membership Affairs Team,
> and asked ICANN for confirmation that the funding would be disbursed and
> for clarification of how this would work logistically.  I have now received
> the following reply:
> >>
> >> On Jun 7, 2013, at 11:47 PM, Lynn Lipinski <lynn.lipinski at icann.org
> <mailto:lynn.lipinski at icann.org>> wrote:
> >>
> >>
> >> Hello, Mr. Drake. I reviewed your message about the design and printing
> of the flyer for NCUC to use at the ICANN 47 Durban meeting.
> >>
> >> Our preference would be that ICANN does the printing for you, rather
> than that we reimburse you. We can combine your printing job with other
> printing jobs we are doing for Durban, including the printing of a
> newsletter for the ISPCP.
> >>
> >> This would mean that we also need your final artwork no later than 24
> June 2013. Is that deadline doable?
> >>
> >> We could also enlist the services of a graphic designer to do the
> layout. If you are interested I can get an estimate, and the cost could be
> covered by the Outreach Materials funding.
> >>
> >> This is not quite what I initially had in mind.  Since some members of
> NCUC have been reluctant to accept ICANN's assistance with certain
> organizational functions out of concern that staff might seek to
> control/shape/slow up/impede processes based on perceptions of our content
> etc.,  I would have preferred to sidestep such concerns by doing everything
> ourselves and just getting ICANN to reimburse.  But if it's
> administratively easier for them to do it this way, and assuming we don't
> intend to produce a brochure containing language sharply critical of ICANN,
> I at least am willing to roll with their approach rather than spend cycles
> pushing back and trying to get a different deal.  I would rather spend the
> bandwidth available for this project just getting good content together.  I
> hope that's ok with everyone.  If not, and someone wants to take the lead
> on hassling with staff over this, I'd be happy to defer to your efforts.
> >>
> >> Here's what I have in mind.  As I've noted in prior messages on this
> (our conversations have a way of forum shifting so I have to rewrite a
> lot), I've also been on the board of directors for Euralo, the European At
> Large org, for the past five years, and Euralo did an outreach brochure a
> few years back which I attach to this message for your consideration as a
> rough starting point model.  With a little tri-fold like this, we have six
> panels to work with.  Presumably we should have a top page that's visually
> grabby and uncluttered; a couple panels about who is NCUC and what do we
> stand for, how and why to get engaged and participate; a couple panels on
> the issues we work with and positions we take; and a panel on what is GNSO
> and what is ICANN (the text for which ICANN could provide with addresses
> etc., per the Euralo example...or we can write it but they might insist on
> editing).
> >>
> >>
> >> So, they are asking for the content by 24 June-two weeks.  Can we make
> this happen?
> >>
> >> Thoughts?
> >>
> >> Thanks,
> >>
> >> Bill
> >>
> >>
> >>
> >>
> >> _______________________________________________
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> >>
> >>
> >>
> >>
> >> _______________________________________________
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> >>
>
> **********************************************************
> William J. Drake
> International Fellow & Lecturer
>   Media Change & Innovation Division, IPMZ
>   University of Zurich, Switzerland
> Chair, Noncommercial Users Constituency,
>   ICANN, www.ncuc.org
> william.drake at uzh.ch
> www.williamdrake.org
> ***********************************************************
>
>
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