[ncdnhc-discuss] About Marketing Practices in .ORG

[Dave Crocker]

At 10:17 PM 12/26/2001 -0800, Kent Crispin wrote:
>That doesn't follow.  Low prices are good for commercial users and
>speculators,as well.

commercial sector generally gets into more complex trade-offs than just the 
benefit of low-cost.  such minor items as cachee' (cachet?) and 
brand-equity warrant the leverage than can be gained from marketing the 
containing TLD.

In fact, there is the potential for a NEGATIVE commercial effect if the 
price is too low, because then the business starts looking like it is too 
cheap to conduct business properly.

(I'm not defending these points, merely citing them as factors in 
decision-making.)


>One could ask precisely the same question about .com.  I don't see the
>need for marketing .org, but I do consider restrictions as not only
>desirable, but necessary.

Were .org brand new, then restrictions might make sense, but the horse is 
long gone from this barn, so this is simply wrong that we spend energy 
putting locks on the doors.

d/


----------
Dave Crocker  <mailto:dcrocker at brandenburg.com>
Brandenburg InternetWorking  <http://www.brandenburg.com>
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