[Membership-affairs] [NCUC-EC] NCUC Brochure

[Carlos A. Afonso]

The hand could be any... including NSA's... ;)

--c.a.

On 06/10/2013 10:58 PM, Milton Mueller wrote:
> How's this for an image?
>
> [image:
> http://www.entrepreneur.com/dbimages/blog/h1/tech-entrepreneurs-urge-presidential-candidates-to-consider-internet-freedom.jpg]
>
>
> On Mon, Jun 10, 2013 at 7:55 AM, William Drake <william.drake at uzh.ch> wrote:
>
>> Hi
>>
>> I don't actually find Euralo's to be all that text heavy.  As I said
>> before,
>>
>>>> Presumably we should have a top page that's visually grabby and
>> uncluttered; a couple panels about who is NCUC and what do we stand for,
>> how and why to get engaged and participate; a couple panels on the issues
>> we work with and positions we take; and a panel on what is GNSO and what is
>> ICANN (the text for which ICANN could provide with addresses etc., per the
>> Euralo example...or we can write it but they might insist on editing).
>>
>> If that basic architecture doesn't make sense to you, suggest another.
>>   What would you dump—mentioning some issues and positions?  We'd say join
>> us but not tell them what we work on or believe?
>>
>> Or is it less then architecture than the word count per section?  If so of
>> course we could thin it out and be more concise, as I said I was sharing
>> Euralo's as starting point idea of what a trifold looks like, not as a
>> model we'd replicate down to the last detail.
>>
>> Milton, why don't you just help me draft it, it wouldn't take that much
>> effort, and that way your ideas would go directly to paper rather than as
>> post hoc remonstrations about what someone else should have been done?  We
>> could work this out in two afternoons.
>>
>> As to production: the point of using ICANN is not just financial, but
>> reducing the work.  We send them text, tell them to add art and a paragraph
>> of ICANN boilerplate, and a brochure appears.  If you guys would really
>> prefer to do the extra work of collaborating with someone on the art design
>> (Ed has suggested someone you could try) and then contracting with a
>> printer and paying them and taking delivery and sending it on to Durban or
>> to someone who's coming to Durban, that' is fine by me.  Or if Carlos wants
>> to come to Durban early, find a printer, and organize and pay for a rush
>> job that will have product to us by the outreach session on the Friday
>> 12th, that's fine too.  But I can't be doing these things, I've got quite
>> enough on my plate to manage apparently by myself for Durban without adding
>> discretionary talks, and I can't change my plane ticket and come earlier
>> either.
>>
>> So please let me know how to respond to ICANN, they're waiting.  I can
>> either say sure we'll send you content in two weeks please send completed
>> brochure to me in Geneva or my hotel in Durban, or I can say on second
>> thought we've decided we don't want the support we applied for and will
>> handle it ourselves, if we really will.
>>
>> Thanks,
>>
>> Bill
>>
>>
>> On Jun 10, 2013, at 1:33 PM, Carlos A. Afonso <ca at cafonso.ca> wrote:
>>
>>> +1 to MM's suggestions.
>>>
>>> Probably printing it in Durban will be even cheaper?
>>>
>>> frt rgds
>>>
>>> --c.a.
>>>
>>> On 06/09/2013 10:54 PM, Milton L Mueller wrote:
>>>> Just weighing in
>>>>
>>>> I totally support the idea of having a brochure for Durban!
>>>>
>>>> I would advocate making the brochure a lot simpler and more focused on
>> essential contact information and "branding" and far, far less text-heavy
>> than the EuRALO brochure that we were shown. The EuRALO brochure is crisp
>> and well done but I think it kind of misses the point in this day and age:
>> the point is to establish a basic identity in the holder's mind and to
>> provide them with the contact information and motivation to go to the
>> online materials where they can get serious information.
>>>>
>>>> When I saw Ed's price quote ($350 for 1,000) I wondered WhyTF we are
>> even bothering with ICANN. That's precisely the kind of thing we can easily
>> do with our own budget. I don't mind using ICANN's money for that at all,
>> however, I just wonder whether the constraints (tight deadline) and risks
>> (will they actually deliver it on time?) are worth it. Hell, I would
>> personally pay for it myself and bring them in my suitcase if I were going
>> to Durban, but I am not, so we need to use other options.
>>>>
>>>> We don't want to print more than 1000 at a time, by the way,
>> information gets dated really fast, so once we have established the
>> template let's keep it in a format that is easily modifiable and print 1000
>> for every ICANN meeting.
>>>>
>>>>
>>>> From: ncuc-ec-bounces at lists.ncuc.org [mailto:
>> ncuc-ec-bounces at lists.ncuc.org] On Behalf Of Edward Morris
>>>> Sent: Sunday, June 09, 2013 6:33 AM
>>>> To: William Drake
>>>> Cc: EC NCUC; membership-affairs at lists.ncuc.org
>>>> Subject: Re: [NCUC-EC] NCUC Brochure
>>>>
>>>> Hi Bill,
>>>>
>>>> Thanks for all of the hard work you've put into this. As you know I'm
>> completely supportive of your efforts in this regard and hope we can pull
>> it off sometime during our one year term of office.
>>>>
>>>> As you know, what I've been able to come up with is an individual,
>> Viktor Szabados, who has applied for membership and has some experience
>> designing brochures and publicity materials. I found a printer who provides
>> templates (the cost would be about $350 per 1,000) and thought that might
>> be the best way to move forward in a rather rushed fashion for Durban. I
>> asked Viktor if he could commit to trying to make this happen in a
>> condensed time frame in the manner outlined and his response, received this
>> morning, was "yes I think I can do it...I usually set the design, idea and
>> concept but certainly could try to use the template."
>>>>
>>>> Regardless of reason, you know I had been on a Buenos Aires timetable
>> when asked to speed things up for Durban. I offered to try and think we
>> could do it by the 12th with the complete commitment of all involved. Not
>> an ideal situation time wise, lots of logistical problems...but possible.
>>>>
>>>> I have absolutely no objection to having ICANN provide production of
>> the brochure. It seems to be the logical way to do things if we want
>> something by Durban. It's a one shot deal, it doesn't make us reliant on
>> ICANN going forward and we're merely taking assistance they have already
>> provided other groups so I don't believe it's a violation of Milton's
>> equality principle. Of course, I would never pretend to speak for Milton
>> and he may have other thoughts.
>>>>
>>>> With what we have planned for Durban I think it would be a great idea
>> to have something like this. I regret the June 24th time frame makes it
>> something I'm unable to commit to helping out on. I just returned home from
>> a one week conference abroad, I'm starting a WG tomorrow, I'm way behind on
>> some research I've promised others in time for Tuesday's NCSG meeting and I
>> have a very beautiful and understanding SO who is a bit ticked off at the
>> amount of time I'm spending on this stuff compared to the amount of time
>> I'm spending on her. Our lease expires at the end of the month so we're
>> also trying to find someplace to live.  So I can't give the time needed to
>> make this happen in the next two weeks but certainly hope others can and
>> you are able to pull it off.
>>>>
>>>> Ed
>>>>
>>>> On Sun, Jun 9, 2013 at 10:46 AM, William Drake <william.drake at uzh.ch
>> <mailto:william.drake at uzh.ch>> wrote:
>>>> Hi
>>>>
>>>> In March I submitted a Fast Track Budget Request to ICANN for some
>> money for print materials (FYI I submitted six budget requests in total,
>> visible at
>> https://community.icann.org/pages/viewpage.action?pageId=38045777 if
>> anyone's interested).  I noted that  NCUC does not have any printed
>> materials to use in outlining our activities, explaining our positions, and
>> soliciting new members. I asked for support for two products: 1) a Brochure
>> with information on our organization, members, and roles; and 2) Issue
>> Briefs to be released prior to each of the 3 annual ICANN meetings that
>> provide concise summaries (1-4 pages) of our stances on key current issues,
>> as well as an About NCUC section with basic information and pointers to
>> recent activities of note.  The Brochure would be geared in particular
>> toward prospective new members in the constituency, e.g. civil society
>> organizations and individuals in developing countries. As needed, the Issue
>> Briefs would be calibrated to reach different t
>>> y
>>> pes of audiences, e.g. the tech press, the wider mass media, ICANN
>> insiders, Internet governance generalists, etc.  ICANN replied that the
>> request was not eligible for Fast Track consideration for FY 13 but said I
>> should resubmit it as a Regular Budget Request for FY 14, which I
>> subsequently did.  But I also pressed them for clarification on why we
>> needed to wait to do anything with print materials when other groups'
>> requests for the same were approved, the amount involved was small, and we
>> had Durban coming up, and got back this accountant-speak reply,
>>>>
>>>> On Apr 18, 2013, at 7:28 AM, Xavier J. Calvez <xavier.calvez at icann.org
>> <mailto:xavier.calvez at icann.org>> wrote:Printing materials funding was
>> approved up to $30,000 as part of the FY13
>>>> additional budget requests and funds remain available for printing
>>>> materials for the Durban meeting, which would be used in June (prior to
>>>> the end of FY13) for use in the July.
>>>> As a result, Durban materials can be covered, and the FY14 request
>>>> submitted will be deferred to the Regular Track review period and a
>>>> decision will be made by end of June.
>>>>
>>>> Meaning, in short, we could get funding to do something for Durban.
>>   The Issue Brief idea we can put on hold, we don't have the bandwidth and
>> time to do one now anyway, but a little brochure should be possible, which
>> would be particularly useful since we're doing this outreach event with the
>> African Internet governance school.  I asked Ed if he'd be willing to take
>> the lead on making it happen in the context of the Membership Affairs Team,
>> and asked ICANN for confirmation that the funding would be disbursed and
>> for clarification of how this would work logistically.  I have now received
>> the following reply:
>>>>
>>>> On Jun 7, 2013, at 11:47 PM, Lynn Lipinski <lynn.lipinski at icann.org
>> <mailto:lynn.lipinski at icann.org>> wrote:
>>>>
>>>>
>>>> Hello, Mr. Drake. I reviewed your message about the design and printing
>> of the flyer for NCUC to use at the ICANN 47 Durban meeting.
>>>>
>>>> Our preference would be that ICANN does the printing for you, rather
>> than that we reimburse you. We can combine your printing job with other
>> printing jobs we are doing for Durban, including the printing of a
>> newsletter for the ISPCP.
>>>>
>>>> This would mean that we also need your final artwork no later than 24
>> June 2013. Is that deadline doable?
>>>>
>>>> We could also enlist the services of a graphic designer to do the
>> layout. If you are interested I can get an estimate, and the cost could be
>> covered by the Outreach Materials funding.
>>>>
>>>> This is not quite what I initially had in mind.  Since some members of
>> NCUC have been reluctant to accept ICANN's assistance with certain
>> organizational functions out of concern that staff might seek to
>> control/shape/slow up/impede processes based on perceptions of our content
>> etc.,  I would have preferred to sidestep such concerns by doing everything
>> ourselves and just getting ICANN to reimburse.  But if it's
>> administratively easier for them to do it this way, and assuming we don't
>> intend to produce a brochure containing language sharply critical of ICANN,
>> I at least am willing to roll with their approach rather than spend cycles
>> pushing back and trying to get a different deal.  I would rather spend the
>> bandwidth available for this project just getting good content together.  I
>> hope that's ok with everyone.  If not, and someone wants to take the lead
>> on hassling with staff over this, I'd be happy to defer to your efforts.
>>>>
>>>> Here's what I have in mind.  As I've noted in prior messages on this
>> (our conversations have a way of forum shifting so I have to rewrite a
>> lot), I've also been on the board of directors for Euralo, the European At
>> Large org, for the past five years, and Euralo did an outreach brochure a
>> few years back which I attach to this message for your consideration as a
>> rough starting point model.  With a little tri-fold like this, we have six
>> panels to work with.  Presumably we should have a top page that's visually
>> grabby and uncluttered; a couple panels about who is NCUC and what do we
>> stand for, how and why to get engaged and participate; a couple panels on
>> the issues we work with and positions we take; and a panel on what is GNSO
>> and what is ICANN (the text for which ICANN could provide with addresses
>> etc., per the Euralo example...or we can write it but they might insist on
>> editing).
>>>>
>>>>
>>>> So, they are asking for the content by 24 June-two weeks.  Can we make
>> this happen?
>>>>
>>>> Thoughts?
>>>>
>>>> Thanks,
>>>>
>>>> Bill
>>>>
>>>>
>>>>
>>>>
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>>>>
>>>>
>>>>
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>>
>> **********************************************************
>> William J. Drake
>> International Fellow & Lecturer
>>    Media Change & Innovation Division, IPMZ
>>    University of Zurich, Switzerland
>> Chair, Noncommercial Users Constituency,
>>    ICANN, www.ncuc.org
>> william.drake at uzh.ch
>> www.williamdrake.org
>> ***********************************************************
>>
>>
>