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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial",sans-serif">Dear all,
<o:p></o:p></span></p>
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<span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:black;mso-ligatures:none">The NCUC is calling on interested members of the ICANN Non-Commercial Users Constituency (NCUC) to form a small team that will be focused on improving our media and
communication efforts. This call is in response to an ongoing challenge that has hindered our ability to effectively engage and advocate for the non-commercial stakeholders both within ICANN and globally.</span><span style="font-size:10.0pt;font-family:"Arial",sans-serif;mso-ligatures:none"><o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:12.0pt;margin-right:0in;margin-bottom:12.0pt;margin-left:0in">
<span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:black;mso-ligatures:none">The small team will be tasked with developing and implementing a strategic media and communication plan to address the following key areas:</span><span style="font-size:10.0pt;font-family:"Arial",sans-serif;mso-ligatures:none"><o:p></o:p></span></p>
<ol style="margin-top:0in" start="1" type="1">
<li class="MsoNormal" style="color:black;margin-top:12.0pt;mso-list:l1 level1 lfo1;vertical-align:baseline">
<b><span style="font-size:10.0pt;font-family:"Arial",sans-serif;mso-ligatures:none">Limited Outreach and Public Awareness</span></b><span style="font-size:10.0pt;font-family:"Arial",sans-serif;mso-ligatures:none">: Increase visibility and public awareness of
NCUC’s role in ICANN and internet governance, particularly in underrepresented regions.<o:p></o:p></span></li><li class="MsoNormal" style="color:black;mso-list:l1 level1 lfo1;vertical-align:baseline">
<b><span style="font-size:10.0pt;font-family:"Arial",sans-serif;mso-ligatures:none">Inadequate Communication Channels</span></b><span style="font-size:10.0pt;font-family:"Arial",sans-serif;mso-ligatures:none">: Enhance internal communication tools and channels
to keep members informed and engaged in policy discussions.<o:p></o:p></span></li><li class="MsoNormal" style="color:black;mso-list:l1 level1 lfo1;vertical-align:baseline">
<b><span style="font-size:10.0pt;font-family:"Arial",sans-serif;mso-ligatures:none">Resource Constraints</span></b><span style="font-size:10.0pt;font-family:"Arial",sans-serif;mso-ligatures:none">: Identify solutions to strengthen our media engagement efforts,
including resources for communication and content production, which should take into consideration the voluntary nature of the work developed.<o:p></o:p></span></li><li class="MsoNormal" style="color:black;mso-list:l1 level1 lfo1;vertical-align:baseline">
<b><span style="font-size:10.0pt;font-family:"Arial",sans-serif;mso-ligatures:none">Internal Communication Barriers</span></b><span style="font-size:10.0pt;font-family:"Arial",sans-serif;mso-ligatures:none">: Address challenges with accessing timely updates
on policy discussions and decisions to improve member participation.<o:p></o:p></span></li><li class="MsoNormal" style="color:black;mso-list:l1 level1 lfo1;vertical-align:baseline">
<b><span style="font-size:10.0pt;font-family:"Arial",sans-serif;mso-ligatures:none">Insufficient Media Strategy</span></b><span style="font-size:10.0pt;font-family:"Arial",sans-serif;mso-ligatures:none">: Develop a comprehensive strategy to amplify NCUC’s positions
on issues like privacy, human rights, accessibility, IP overreach, data protection, etc.<o:p></o:p></span></li><li class="MsoNormal" style="color:black;margin-bottom:12.0pt;mso-list:l1 level1 lfo1;vertical-align:baseline">
<b><span style="font-size:10.0pt;font-family:"Arial",sans-serif;mso-ligatures:none">Underrepresentation in ICANN’s Media Coverage</span></b><span style="font-size:10.0pt;font-family:"Arial",sans-serif;mso-ligatures:none">: Increase NCUC's presence in media
coverage to ensure our perspectives are represented and heard.<o:p></o:p></span></li></ol>
<p class="MsoNormal" style="mso-margin-top-alt:12.0pt;margin-right:0in;margin-bottom:12.0pt;margin-left:0in">
<b><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:black;mso-ligatures:none">Key Responsibilities of the Small Team:</span></b><span style="font-size:10.0pt;font-family:"Arial",sans-serif;mso-ligatures:none"><o:p></o:p></span></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoNormal" style="color:black;margin-top:12.0pt;mso-list:l0 level1 lfo2;vertical-align:baseline">
<span style="font-size:10.0pt;font-family:"Arial",sans-serif;mso-ligatures:none">Conduct a thorough situation analysis of current media and communication efforts.<o:p></o:p></span></li><li class="MsoNormal" style="color:black;mso-list:l0 level1 lfo2;vertical-align:baseline">
<span style="font-size:10.0pt;font-family:"Arial",sans-serif;mso-ligatures:none">Establish clear objectives for the group’s work and identify target audiences, including newcomers.<o:p></o:p></span></li><li class="MsoNormal" style="color:black;mso-list:l0 level1 lfo2;vertical-align:baseline">
<span style="font-size:10.0pt;font-family:"Arial",sans-serif;mso-ligatures:none">Recommend effective media and communication products and mechanisms.<o:p></o:p></span></li><li class="MsoNormal" style="color:black;mso-list:l0 level1 lfo2;vertical-align:baseline">
<span style="font-size:10.0pt;font-family:"Arial",sans-serif;mso-ligatures:none">Suggest partnerships with media outlets and civil society organizations to amplify NCUC's messages.<o:p></o:p></span></li><li class="MsoNormal" style="color:black;margin-bottom:12.0pt;mso-list:l0 level1 lfo2;vertical-align:baseline">
<span style="font-size:10.0pt;font-family:"Arial",sans-serif;mso-ligatures:none">Boost our digital presence by regularly creating (or reusing) content and updating NCUC’s website and social media channels with relevant content.<o:p></o:p></span></li></ul>
<p class="MsoNormal" style="mso-margin-top-alt:12.0pt;margin-right:0in;margin-bottom:12.0pt;margin-left:0in">
<span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:black;mso-ligatures:none">We call on passionate and dedicated members from each of the 5 regions to apply for a spot in the small team focused on developing NCUC's strategic media and communication
plan. Your involvement is essential to the success of this working group and will play a key role in strengthening NCUC’s advocacy efforts for the non-commercial community across the world.</span><span style="font-size:10.0pt;font-family:"Arial",sans-serif;mso-ligatures:none"><o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:12.0pt;margin-right:0in;margin-bottom:12.0pt;margin-left:0in">
<span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:black;mso-ligatures:none">If you are interested in contributing to this important work, please submit your interest and a brief background to Andrea Glandon through the following email:
<a href="mailto:andrea.glandon@icann.org">andrea.glandon@icann.org</a> by <b>Tuesday, 11 February 2025.</b> Your participation and commitment will help ensure that NCUC continues to represent the non-commercial community within ICANN and the world.</span><span style="font-size:10.0pt;font-family:"Arial",sans-serif;mso-ligatures:none"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial",sans-serif;mso-ligatures:none"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height:13.5pt"><b><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:#111111;mso-ligatures:none">Andrea Glandon</span></b><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:black;mso-ligatures:none"><o:p></o:p></span></p>
<p class="MsoNormal" style="line-height:13.5pt"><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:black;mso-ligatures:none">Policy Operations Sr. Coordinator<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height:13.5pt"><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:#111111;mso-ligatures:none">Internet Corporation for Assigned Names and Numbers (ICANN)</span><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:black;mso-ligatures:none"><o:p></o:p></span></p>
<p class="MsoNormal" style="line-height:13.5pt"><b><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:#111111;mso-ligatures:none">Skype ID:</span></b><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:#111111;mso-ligatures:none">
acglandon76</span><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:black;mso-ligatures:none"><o:p></o:p></span></p>
<p class="MsoNormal" style="line-height:13.5pt"><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:#101C45;mso-ligatures:none"> </span><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:black;mso-ligatures:none"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:black;mso-ligatures:none"> <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial",sans-serif"><o:p> </o:p></span></p>
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