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WooHoo!<br>
<br>
On 1/14/2012 6:44 AM, Mark Leiser wrote:
<blockquote
cite="mid:CAEnQ3mUWYUYipt+44CGZtffSd6a0=dEcN=PxkuRAV8WE+PtDFw@mail.gmail.com"
type="cite">Obama just released the following statement on SOPA...
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<div><a moz-do-not-send="true"
href="http://www.whitehouse.gov/blog/2012/01/14/obama-administration-responds-we-people-petitions-sopa-and-online-piracy">http://www.whitehouse.gov/blog/2012/01/14/obama-administration-responds-we-people-petitions-sopa-and-online-piracy</a> </div>
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<div>Kind regards,</div>
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<div>Mark Leiser</div>
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<div><br clear="all">
145 Kilmarnock Road<br>
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Tel: +44 (0)845 299-7248</div>
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<div class="gmail_quote">On Sat, Jan 14, 2012 at 2:25 PM, Marc
Perkel <span dir="ltr"><<a moz-do-not-send="true"
href="mailto:marc@churchofreality.org">marc@churchofreality.org</a>></span>
wrote:<br>
<blockquote class="gmail_quote" style="margin:0 0 0
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THE IDEA<br>
========<br>
<br>
OK - here's an idea for a solution to the piracy problem
that is a win/win solution. This eliminates the need for
SOPA. It is an outside the box solution so think deeply. The
idea is:<br>
<br>
Don't try to stop piracy. Make piracy your friend!<br>
<br>
What we not call piracy - people copying movies and songs
over the internet - can be look at as a free advertising and
distribution system. Allow files to be uploaded - downloaded
- copied - and distributed. The more the better.<br>
<br>
All files will carry ID tags and public keys etc that
identify the copyright owner, rights information, how and
where to buy the product, web site of copyright holder
and/or artist.<br>
<br>
Media players will recognize these ID tags and be able to
allow user to immediately purchase anything with a single
click that is tied in through paypal or google wallet or
itunes and apps store or any number of micropayment system.<br>
<br>
Those who provide music players would have an incentive in
getting a small piece of the transaction giving them an
incentive to install that capability.<br>
<br>
The idea is that this is a new paradigm. Piracy becomes free
distribution and advertizing. Kids download - they like it -
they pass it on - they blog about it - and because it is
both cheap and easy - they buy it. At least enough of them
buy it that the RIAA makes a bigger profit than they are
now.<br>
<br>
The model assumes that higher volume at lower costs is more
profitable. 1 movie at $10 is the same as 10 movies at $1.
The RIAA and MPA also eliminate their advertizing and
distribution costs. No CDs on plastic being shipped. All
money is pure profit.<br>
<br>
The paradigm shift is - yes - there will be piracy. There
will be a LOT of people who don't pay. There will be more
who don't pay than those who do pay. but that's OK because
the real test is if the amount of profit in the new system
is greater than that of the current system. I say it will
be. And I have evidence to support that.<br>
<br>
Even those who don't pay benefit the copyright holders. They
download it and play it for free. They like it and pass it
on to 10 friends and 2 friends pay. Thus the one who didn't
pay resulted in 2 sales. The person who didn't pay likes the
music and uploads it to a popular blog and thousands
download it resulting in hundreds of sales and even greater
distribution.<br>
<br>
In this model all the copyright holders need to do is put it
out there and spend the money that is automatically
deposited in their bank account by the system.<br>
<br>
WILL IT WORK?<br>
=============<br>
<br>
I came up with this idea back in 2002 and presented it to
EFF who was disinterested in solutions at the time. Since
then a number of things have happened in the world where
this model is already working. Several major players are
already doing similar things and it works. This is a PDF I
had made to explain it:<br>
<br>
<a moz-do-not-send="true"
href="http://www.perkel.com/piracy.pdf" target="_blank">http://www.perkel.com/piracy.pdf</a><br>
<br>
We are all familiar with Apple iTunes and the 99 cent songs.
Google is now selling media through its app store. Amazon is
doing it. Then there are the unlimited subscription models
where you pay $8/month for all you can eat. Netflix/Pandora
radio, etc. There are advertizing supported models like
broadcast radio and TV. No one wants to throw me in jail for
watching "Desperate Housewives" on my TV without paying.<br>
<br>
But - you ask - why would people pay if they don't have to?<br>
<br>
PIracy would still be illegal. But like possession of small
amounts of marijuana in California it would be at best an
infraction. You don't have to pay, but you are expected to.
Much like leaving a tip at a restaurant in America. You
don't have to tip, but people do it anyway. AND - this is
important - the media players make it both cheap and easy to
pay. It's one dollar and one click. It can even be less than
a dollar. When I divide how many shows I watch on Netflix in
a month into $8 it come to like 25 cents a movie.<br>
<br>
And .... this is also important - the music industry is your
friend - not your enemy. The business model where the
recording industry sues the customers for uploading a baby
video with music to YouTube - how does that make sense.
That's not marketing - that terrorism.<br>
<br>
Example:<br>
<br>
Proposed law fir singing a Michael Jackson and uploading it
to YouTube - 5 years in prison.<br>
Killing Michael Jackson (manslaughter) - 4 years in prison<br>
<br>
MY PERSONAL EXPERIENCE<br>
=======================<br>
<br>
In the 1990s I owned a small software company. Had 3-5
employees and sold about $2 million in network control
programs to companies like PG&E, Wells Fargo Bank, Chase
Bank. I had online trial downloads and I exhibited at trade
shows.<br>
<br>
It quickly became apparent that there ware people pirating
my software. I tried to fight it at first but I soon
realized that 2/3 of my business was coming from piracy.
People were copying my programs and passing them around and
they were ending up in major companies who were sending my
large orders. And in my case these were not inexpensive
programs. So as wierd as it seemed at the time - this was
working. Piracy was my friend.<br>
<br>
CONCLUSION<br>
============<br>
<br>
When you have a system that isn't working it's time to
rethink everything and come up with a completely new
paradigm. One thing that everyone agrees on is that what we
have not doesn't work. Everyone is unhappy.<br>
<br>
The new paradigm suggested here is now proven to work.
Netflix, Apple iTunes, Google, Amazon, Pandora, all working.
Making money - happy customers. If you changed the
distribution to include piracy - it would even work better.<br>
<br>
For example - now you have to download iTunes songs through
iTunes and you're limited to that source and what they sell.
But suppose you download a song from a web site that was
just recorded yesterday? You play it on your iTunes player,
you like it, and you can immediately purchase it through
iTunes because the artist has embedded information into the
song file to do that. Apple not gets a new sale and $$$
without even having to do anything. And the new purchase is
automatically added to Apples inventory and is now
searchable. The possibilities of ways to market media are
endless once you get rid of the idea that a lot of people
are going to not pay.<br>
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