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It seems very twisted that, on the one hand, we have UDRP ― which is
not so popular among civil society advocates and academics for it
being very much pro-TM ― while on the other we have registrars and
service providers still beating the drums of "hurry up before
macdonalds.com gets grabbed by a cybersquatter". The many benefits
of UDRP, from the perspective of TM owners, are precisely to have
lowered dramatically the cost (including time) of obtaining an
ill-used name. In this context, it almost seems misleading to
suggest that one should buy out everything closely resembling a
branded alphanumeric string before someone goes ahead and misuse it.
<br>
<br>
I realize that there are hurdles in crafting good law/regulations,
and many unforeseen consequences can arise. But limiting advertising
freedom, I would think, is hardly the type of regulation that
naturally prompts some of those unforeseen consequences. In Canada,
for example, certain classes of goods cannot do "lifestyle"
advertising, while others cannot advertise directly to minors. Food
advertising is thoroughly regulated. Very little unforeseen
consequences as arisen out of those "laundry list" types of don't.<br>
<br>
In the case of SLD, it might also have the added benefit of forcing
Supply to actually think about what it is that the naming system
could in principle become, and what kind of naming innovation they
are actually selling. Advertizing is always innovative, and it could
very much drive service innovations in it's wake. <br>
<br>
Again, just thinking out loud.<br>
<br>
Nicolas<br>
<br>
On 8/30/2011 2:47 PM, Milton L Mueller wrote:
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<p class="MsoNormal"><span
style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">Actually
this kind of marketing has been going on for years with or
without new TLDs. <o:p></o:p></span></p>
<p class="MsoNormal"><span
style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">I
have gotten emails regularly over the years advising me to
register <whatevernameI have> in every TLD, including
.cn, and to register every alphabetic variation of it. <o:p></o:p></span></p>
<p class="MsoNormal"><span
style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">Lauren
is an old school internet type who has never quite gotten
adjusted to the fact that the DNS has been commercialized. <o:p></o:p></span></p>
<p class="MsoNormal"><span
style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">To
answer your question directly, no, I don’t think there is
any way that we want ICANN to try to exert control over how
people market things, unless fraud is involved. <o:p></o:p></span></p>
<p class="MsoNormal"><span
style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span
style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span
style="font-size:10.0pt;font-family:"Tahoma","sans-serif";color:windowtext">From:</span></b><span
style="font-size:10.0pt;font-family:"Tahoma","sans-serif";color:windowtext">
NCSG-Discuss [<a class="moz-txt-link-freetext" href="mailto:NCSG-DISCUSS@LISTSERV.SYR.EDU">mailto:NCSG-DISCUSS@LISTSERV.SYR.EDU</a>] <b>On
Behalf Of </b>Nicolas Adam<br>
<b>Sent:</b> Sunday, August 28, 2011 5:24 PM<br>
<b>To:</b> <a class="moz-txt-link-abbreviated" href="mailto:NCSG-DISCUSS@LISTSERV.SYR.EDU">NCSG-DISCUSS@LISTSERV.SYR.EDU</a><br>
<b>Subject:</b> [NCSG-Discuss] Fwd: "Domain Protection
Racket" Promotion on Network Solutions Home Page<o:p></o:p></span></p>
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</div>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><br>
You'll notice the "Protect Your Brand", in the center. It's
not as big as the criticism below make it to be but it's
there.<br>
<br>
Would it be relevant and/or feasible to 'regulate' (read
encourage/constrain ==> through types of means that i
will leave open to discussion) the way registrar can market
those new TLD?<br>
<br>
First, it doesn't look good. <br>
<br>
Second, while i don't think anybody (except perhaps
established registrars) who are in favor of gTLD expansion
have a clear view of what the emergent system of naming and
names will or should be, i am pretty sure no-one so disposed
would care to advocate that this system should establish
itself mainly as a protection scheme. <br>
<br>
Is forcing advertising to depart with the protection
rhetoric a step forward? Is it feasible?<br>
<br>
Just some thoughts.<br>
<br>
Nicolas<br>
<br>
-------- Original Message -------- <o:p></o:p></p>
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<p class="MsoNormal" style="text-align:right"
align="right"><b>Subject: <o:p></o:p></b></p>
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<td style="padding:0in 0in 0in 0in">
<p class="MsoNormal">[ NNSquad ] "Domain Protection
Racket" Promotion on Network Solutions Home Page<o:p></o:p></p>
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<p class="MsoNormal" style="text-align:right"
align="right"><b>Date: <o:p></o:p></b></p>
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<td style="padding:0in 0in 0in 0in">
<p class="MsoNormal">Sun, 28 Aug 2011 12:42:23 -0700<o:p></o:p></p>
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<p class="MsoNormal" style="text-align:right"
align="right"><b>From: <o:p></o:p></b></p>
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<td style="padding:0in 0in 0in 0in">
<p class="MsoNormal">Lauren Weinstein <a
moz-do-not-send="true"
href="mailto:lauren@vortex.com"><lauren@vortex.com></a><o:p></o:p></p>
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<p class="MsoNormal" style="text-align:right"
align="right"><b>To: <o:p></o:p></b></p>
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<td style="padding:0in 0in 0in 0in">
<p class="MsoNormal"><a moz-do-not-send="true"
href="mailto:nnsquad@nnsquad.org">nnsquad@nnsquad.org</a><o:p></o:p></p>
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<p class="MsoNormal" style="margin-bottom:12.0pt"><o:p> </o:p></p>
<pre>"Domain Protection Racket" Promotion on Network Solutions Home Page<o:p></o:p></pre>
<pre><o:p> </o:p></pre>
<pre>This "in your face" promotion currently running on the Network<o:p></o:p></pre>
<pre>Solutions home page clearly illustrates how the current top-level<o:p></o:p></pre>
<pre>domains (gTLD) expansion plan is akin to a traditional "Sign up now or<o:p></o:p></pre>
<pre>something bad might, uh, happen to you, buddy!" protection racket.<o:p></o:p></pre>
<pre><o:p> </o:p></pre>
<pre><a moz-do-not-send="true" href="http://j.mp/ofrzyv">http://j.mp/ofrzyv</a> (Lauren's Blog - Screen capture from networksolutions.com)<o:p></o:p></pre>
<pre><o:p> </o:p></pre>
<pre>As you can see, there is no concept of community service, social<o:p></o:p></pre>
<pre>responsibility, or even real "value-added" benefits. The promotion<o:p></o:p></pre>
<pre>for two TLDs is explicitly about *protection* -- as in protecting<o:p></o:p></pre>
<pre>yourself from someone else grabbing those domains and making you look<o:p></o:p></pre>
<pre>bad, confusing your customers, and worse -- whether you have any real<o:p></o:p></pre>
<pre>interest in those TLDs or not. <o:p></o:p></pre>
<pre><o:p> </o:p></pre>
<pre>And this is *only the beginning*, my friends.<o:p></o:p></pre>
<pre><o:p> </o:p></pre>
<pre>--Lauren--<o:p></o:p></pre>
<pre>Lauren Weinstein (<a moz-do-not-send="true" href="mailto:lauren@vortex.com">lauren@vortex.com</a>): <a moz-do-not-send="true" href="http://www.vortex.com/lauren">http://www.vortex.com/lauren</a><o:p></o:p></pre>
<pre>Co-Founder: People For Internet Responsibility: <a moz-do-not-send="true" href="http://www.pfir.org">http://www.pfir.org</a><o:p></o:p></pre>
<pre>Founder:<o:p></o:p></pre>
<pre> - Network Neutrality Squad: <a moz-do-not-send="true" href="http://www.nnsquad.org">http://www.nnsquad.org</a><o:p></o:p></pre>
<pre> - Global Coalition for Transparent Internet Performance: <a moz-do-not-send="true" href="http://www.gctip.org">http://www.gctip.org</a><o:p></o:p></pre>
<pre> - PRIVACY Forum: <a moz-do-not-send="true" href="http://www.vortex.com">http://www.vortex.com</a><o:p></o:p></pre>
<pre>Member: ACM Committee on Computers and Public Policy<o:p></o:p></pre>
<pre>Blog: <a moz-do-not-send="true" href="http://lauren.vortex.com">http://lauren.vortex.com</a><o:p></o:p></pre>
<pre>Google+: <a moz-do-not-send="true" href="http://vortex.com/g+lauren">http://vortex.com/g+lauren</a><o:p></o:p></pre>
<pre>Twitter: <a moz-do-not-send="true" href="https://twitter.com/laurenweinstein">https://twitter.com/laurenweinstein</a> <o:p></o:p></pre>
<pre>Tel: +1 (818) 225-2800 / Skype: vortex.com<o:p></o:p></pre>
<pre><o:p> </o:p></pre>
<pre><o:p> </o:p></pre>
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