Hi Sam,<div><br></div><div>First, I should say greetings from Estonia. It's very good to hear from you and I'm glad you haven't given up on us. Thanks for your comment. As usual, it is well written, thoughtful and spot on. </div>
<div><br></div><div>I should let those who have not yet had the pleasure of meeting Sam know that he is not only our link to youth, he is youth. I met Sam a year ago at the Prague meeting and was very impressed not only with his knowledge of IG but with his manner and the articulate way in which he expressed himself. We're very lucky to have him on our team.</div>
<div><br></div><div>Sam, I agree with everything you wrote. I think you describe a problem that we're experiencing with everybody regardless of age.: How to get people care to enough about that little domain name line so they want to give of their time and energy to keeping it optimized for civil society and the individual noncommercial user? </div>
<div><br></div><div>Wendy Seltzer taught me a lesson at that Prague meeting, the first ICANN meeting I ever attended. She told me that in this community he who identifies the problem has to solve it. So as you are our lead for youth outreach, I'd like to ask you for your perspective on a few things related to youth:</div>
<div><br></div><div><br></div><div>1. As you mentioned, we're starting a new web site. Should we have a separate section for youth? If so, what types of things do you think we should include? </div><div><br></div><div>
2. We go into communities for our meetings, sponsor dinners and receptions for adults costing thousands of dollars, and leave without even attempting to engage much of the wider community, particularly the youth. What do you think about the idea of trying to partner with a local school, perhaps going in and telling some students about IG, maybe even in less affluent countries leaving an ipad or something of the sort so after the students learn about IG (and I'm sure we'd be teaching teachers as well) we can leave something behind for them to remember us by? If you like the idea, what age or grade level do you think would be best to try?</div>
<div><br></div><div>3. You've been to ICANN Meetings. Do you see many other youth there?</div><div>I see some. They are usually in youth groups and they usually are being used by some pro censorship groups to put restrictions on speech. I don't like it for a number of reasons, but most of all because they seem to be using the children as props rather than respecting them as people. How can we engage young people, help them participate in ICANN but not use them or allowed them to be used to score some cheap ideological points? I respect you as a person, Sam, not as a child to be used. How do we keep that perspective working with all of us when we bring in new youth members?</div>
<div><br></div><div>4. The big question :) : As our director of youth outreach, do you have some ideas as to how we can reach, engage, educate and bring into our community more young people like yourself? It's a hard question and don't feel bad if you don't have a ready made answer. As time goes on and you think of things I hope you let us know. To me, creating an active youth membership at the NCUC would be a dream, one I know you're committed to helping us realize.</div>
<div><br></div><div>Thanks again Sam. I look forward to receiving more of your thoughts as time allows.</div><div><br></div><div>Ed</div><div><br></div><div><br><br><div class="gmail_quote">On Thu, Jun 6, 2013 at 9:51 PM, Sam S. <span dir="ltr"><<a href="mailto:binaryman00010@gmail.com" target="_blank">binaryman00010@gmail.com</a>></span> wrote:<br>
<blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex"><div dir="ltr"><div><div><div><div><div><div><div><br></div>Hello<br></div>I just wanted to put my opinion in to the mix as to how we should approach recruitment materials. People that are interested in joining likely have had exposure to the area of internet policy making and tend to have a general idea of what ICANN is. The reason we have not had as many young people join NCUC is that the whole world of ICANN is quite confusing and intimidating, particularly to those without experience in it. If we are to get members from outside the normal group of lawyers and academics, we need to present the NCUC as open and accessible. This can be approached from two directions: we need to help people understand ICANN, and we also have to present ourselves as the best option in which to get involved. In short, we need to make people care enough to join us. The current video that we have is very good... but only for people that have already been introduced to ICANN previously. If we want to get people interested the video should be what they see <u>after</u> they have some idea what we are talking about. I am looking forward to seeing what the new website is like, the current one is not ideal for recruitment. Essentially, what I am saying is that we need to promote understanding of the systems of internet governance before we even think of recruiting new members. <br>
</div><br></div>I am not sure how helpful this is without a real plan to approach it with. I would like to see what other members of this group have to say about approaching outreach, particularly to youth. <br></div><br>
</div>Thanks,<br></div>-Sam<br><div><div><div><div><div><br>
<div class="gmail_extra"><br><br><div class="gmail_quote">On Thu, Jun 6, 2013 at 12:18 PM, Edward Morris <span dir="ltr"><<a href="mailto:edward.morris@alumni.usc.edu" target="_blank">edward.morris@alumni.usc.edu</a>></span> wrote:<br>
<blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex"><div><font size="4">Hello,</font></div><div><font size="4"><br></font></div><div><font size="4"><br></font></div><div>
<font size="4">A belated welcome to the Membership Affairs working group and associated mailing list. To those who have been part of our nascent Outreach and InReach groups welcome to our broader grouping. To those who are beginning their journey with us here: welcome.</font></div>
<div><font size="4"><br></font></div><div><font size="4">The remit of this group is quite large: to find new members, admit them, help them acclimate to the NCUC and to serve as THE place to go for our current members. We’re a mixture, in the best sense, of a recruiter, a welcome wagon, a concierge and an educational institution. Bill has also recently placed certain communications functions, such as the development and production of an introductory NCCUC brochure, in our remit. In my view, this is easily the most important administrative component of the Noncommercial Users Constituency (NCUC).</font></div>
<div><font size="4"><br></font></div><div><font size="4">Although we have had some useful discussion and proposal’s (Sam is taking the lead on youth outreach, Nuno volunteered to head our recruiting efforts in a few large European countries, Roy with librarians, Amr has a fantastic and ambitious member engagement strategy) there has been a lack of forward movement here that can largely be attributed to me. I should offer a bit of an apology and explanation.</font></div>
<div><font size="4"><br></font></div><div><font size="4">Outreach has been hampered, in great part, by our difficulty getting recruited candidates admitted into the NCSG in a prompt manner and my reaction to this situation. For those who aren’t aware, to be admitted into the NCUC a candidate first needs to be admitted into the NCSG. As you can imagine, the NCSG EC is a very busy place. It’s understandable that processing new applications isn’t always the highest priority for the volunteers serving us on that committee. Those people do a fantastic job but the, certainly understandable, backlog of applicant files creates a bit of a problem for us.</font></div>
<div><font size="4"><br></font></div><div><font size="4">As an example, until recently we’ve had some applicants who have been waiting for a membership decision since mid March, almost three months ago. A former NCSG EC member recently told me there is no reason, in his opinion, that individual membership applications should take more than a week to approve / reject. People are different than institutions. Institutions can wait for decisions. People don’t want to. When you recruit an individual (and we have over 20 from in excess of 15 different countries currently waiting for approval) that person is usually excited to join us. When they don’t hear back from us within a week of applying they often write me ‘what’s happening?’ Same thing the next week. After about a month of this the e-mails stop. They stop caring. The enthusiasm is gone. I’ve never seen it come back. We lose potential active members.</font></div>
<div><font size="4"><br></font></div><div><font size="4">I decided to hold off on any major mailing or recruitment campaign until we had the infrastructure and commitment in place to properly handle an influx of new applicants. I didn't feel it was fair to to recruit volunteers knowing there was a lengthy waiting list before their application would be acted upon. Some understood my position, others disagreed. I saw damaged potential assets, others saw slower than desired numerical growth. Neither view is right or wrong, just different perspectives of the same situation.</font></div>
<div><font size="4"><br></font></div><div><font size="4">I’m happy to report things are headed in the right direction. Tapani is working on an integrated database that should allow for easy intake communication between the NCSG and NCUC. It should be brilliant. At the NCUC meeting in Durban I will make all gathered aware of this problem and it's importance and I’m sure we can figure something out. These are good people, we all want the same thing, it’s just a question of figuring out how to deal with the constraints our respective positions. As an all volunteer organisation we’ll never be the most efficient but we can, and I’m sure will, do better in this area.</font></div>
<div><font size="4"><br></font></div><div><font size="4">Our other major recruitment problem is, frankly, the fact that we have little to nothing to recruit with. </font></div>
<div><font size="4"><br></font></div><div><font size="4">Directing people to our existing web site seemed to discourage, not encourage, potential applicants. :) The new web site is progressing and should be ready before Durban. We have a great new film extolling our values, now we just need a strategy to get people to view it. Most of all we need written material: outreach receptions have limited utility when there is no printed material to tell people who we are and what we are all about. Bill has requested ICANN funding for printed matter and hopefully we can produce some brochures, cards etc. sooner rather than later. These items are recruiting basics which we need and soon, with a bit of luck and hard work, will have.</font></div>
<div><font size="4"><br></font></div><div><font size="4">InReach has also been problematic. Roughly 90% of our membership is relatively inactive. Motivating them to remember why they joined the NCUC and stimulating a reconnect would yield amazing new energy and strength for us. It’s also a time and energy consuming job. Our first Outreach meeting yielded just two participants, including myself. Amr has some great ideas, we just need some people to help him implement them.</font></div>
<div><font size="4"><br></font></div><div><font size="4">That’s where you come in: we need your help, you ideas, your energy, your participation. There are things I haven’t mentioned ( for example, some ICANN coordinated outreach with other Constituencies / SO's) that I have been working on but that aren’t yet finalised. Regardless, it is safe to say that we’re reaching the point where we will have the institutional capacity to recruit and absorb new members and, with some luck, engage our current membership to levels not currently seen before. To make this happen I need your help.</font></div>
<div><font size="4"><br></font></div><div><font size="4">As we begin this journey there are two items I’d like for you to think about and act upon:</font></div><div>
<font size="4"><br></font></div><div><font size="4">1. Over the next 7-10 days I’d like to ask everyone to post a little about yourself and your reasons for joining this particular group. What do you see as the major issues we should be addressing? How do you propose we handle them? And, most importantly, what are you hoping, willing and able to contribute to the group? What would you like to do?</font></div>
<div><font size="4"><br></font></div><div><font size="4">2. This is not a short term project. It certainly is not one that will be completed by December. It deserves leadership willing to make a substantial multi year commitment. I regret that I am unable to make such a commitment at this time. My hope is that someone in this group is ready to step up, make this a priority, replace me as facilitator and lead us into the future.</font></div>
<div><font size="4"><br></font></div><div><font size="4">I should note, in the end, it’s up to Bill to select who leads this group. Still, it seems at times it’s a question of who can make the commitment rather than any sort of competition between people. If you want to make a real difference, if your circumstances would allow you to focus on inreach - outreach efforts as a priority...please consider stepping up and helping us build and ensure a vibrant noncommercial presence at ICANN into the future. Please consider becoming the facilitator of NCUC’s Membership Affairs group.</font></div>
<div><font size="4"><br></font></div><div><font size="4">If someone is willing to take the role I’m happy to step aside and help with the transition. All I ask is that you really are willing to make this your priority and that you would be able to fulfill this role (should next years Chair ask) for 2014 as well. This really is an important position and it deserves more time and focus than I’ll be able to give going forward. If you’re able I hope you’ll step up: merely post your interest or send me an e-mail indicating same and we'll go from there. Please think about it. If not, I promise energetic, active leadership until the end of the year and hope somebody will be able to take over at that time. </font></div>
<div><font size="4"><br></font></div><div><font size="4">I look forward to hearing everyone’s ideas on how we can reinvent all aspects of membership affairs at the NCUC. and where you see yourself fitting in as we do it. Thanks for taking the time to read this.</font></div>
<div><font size="4"><br></font></div><div><font size="4">Ed</font></div><div><br></div>
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