<table class="Bs nH iY" cellpadding="0"><tbody><tr><td class="Bu"><div class="nH if"><div class="nH aHU"><div class="nH hx"><div class="nH"><div class="h7 ie nH oy8Mbf"><div class="Bk"><div class="G3 G2"><div><div id=":36">
<div class="adn ads" style><div class="gs"><div id=":8j" class="ii gt adP adO"><div id=":l">Hello Milton,<br><br><div class="gmail_quote">On Sat, Feb 2, 2013 at 12:30 PM, Milton L Mueller <span dir="ltr"><<a href="mailto:mueller@syr.edu" target="_blank">mueller@syr.edu</a>></span> wrote:<br>
<blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex">
<div lang="EN-US">
<div>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Courier New";color:#1f497d">Folks,
I suggest we leave the editing decisions to the professionals and not
start poking fingers into minutiae. You’re overseers not micromanagers.
We are trying to
convey a simple message in about 3 minutes. A scene of crowds and
audiences makes the subject of the video “the Toronto event” when in
fact the subject is “the NCUC.” </span></p></div></div></blockquote><div><br><br>You
accuse others of micromanaging and then tell us the proper way to
micromanage according to your views. A crowd shot properly selected no
more limits the perception of a video to Toronto, as you suggest, than a
NFL productions highlight video of a certain player limits the message
to the specific game in which performance traits placed in a video are
taken from.Such an assertion is ridiculous.<br>
<br>As for the quality of the production I'm far from impressed. Head shots as a focus? Really? In the 2010's? How quaint.<br><br>I'm
concerned that the individuals selected to be featured do not represent
the current NCUC. Yes, it is a shame that none of our current Chairs or
EC members appear in the video. Of greater concern is the lack of
diversity of those who have been selected to appear.<br>
<br>Every person, but one, in the video that has been shown to me is
either an American citizen or works in the United States of America.
This does not reflect the reality of our community nor is the message we
want to send to others. <br>
<br><br><br> </div><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex"><div lang="EN-US"><div><p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Courier New";color:#1f497d"></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Courier New";color:#1f497d"> </span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Courier New";color:#1f497d">Certainly
the EC has the authority to approve any additional expenditures. That’s
why you were asked about the next steps. But let’s avoid the temptation
that some EC
members might feel, to assert their authority for the sake of asserting
their authority.</span></p></div></div></blockquote><div><br>It didn't
take long for you to attack the motives of those suggesting an opinion
other than your own. It's certainly a shame you don't feel confident
enough in your arguments to let them stand on their own without
resorting to attacks like this.<br>
<br>I'd suggest, Milton, that you need to avoid the temptation to attack
others personally when they feel a video in which you seemingly play a
more prominent role than anyone else should not be financed in a way
that you, the man with the check book, feels it should be. <br>
<br>Argue your perspectives on policy, not on motives of our volunteers.<br><br> </div><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex"><div lang="EN-US">
<div><p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Courier New";color:#1f497d"></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Courier New";color:#1f497d"> </span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Courier New";color:#1f497d">Refusing
to allocate any more money at this point would not, in my opinion, be a
very wise decision given that we have already spent money to produce it
and refusing
to finish it basically wastes that investment. </span></p></div></div></blockquote><div><br><br>As
the individual who stands closer to you on the question of acceptance
of ICANN financing than anyone else on the EC, I'm disappointed that
you feel throwing bad money after bad money is a wise approach in this
case.<br>
<br>Is there a contract I'm unaware of that means we must proceed at
this moment with the production? I have seen no one propose scuttling
that which has been done to date and burning the digital images. I see
proposals to temporarily halt production until our other member driven
marketing efforts are underway so the film can be incorporated
seamlessly into the overall effort. I've even suggested that at some
point we may want to spend more money on this production, not less.<br>
<br>Financing is also an issue. I have a fiduciary responsibility to the
members of this organization to properly manage its monies. All EC
members do. Our Charter requires the EC to establish a budget. This has
not yet been done. I hear rumors of amounts available that, as Tapani
has stated, would mean over 10% of our overall assets would be dedicated
to finishing this project.You write resources have already been
committed to the project. How much? When ? On whose authority? Questions
asked but not answered.<br>
<br>The current EC inherited a Constituency that was largely a shell. We
are building and revitalizing everything. As coordinator of both
Outreach and Inreach I can say that an All American, save one, video,
is not an approach that is useful to me. As a member of the EC I can not
and will not support any expenditure in excess of $500 until our
financial details become transparent and are made known to myself, all
NCUC members and the general public. Transparency is a way of life, not a
word to be used only to attack other Constituencies.<br>
<br><br><br><br> </div><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex"><div lang="EN-US"><div><p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Courier New";color:#1f497d"></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Courier New";color:#1f497d"> </span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Courier New";color:#1f497d">Let’s
not lose sight of the basic fact that led to the decision to start this
project to begin with, namely that we lack basic propaganda/publicity
materials for NCUC;
that this video will surpass in professionalism and appeal anything
produced by any other GNSO constituency; that as a digital video it can
be circulated among a number of websites and event audiences; and that
the video could have a useful life of 2-3 years.
</span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Courier New";color:#1f497d"> </span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Courier New";color:#1f497d">I
can’t tell you how many times I’ve heard energetic incoming EC members
or other activists saying that we need a brochure or some other kind of
introduction to the
NCUC for basic “who are we?” publicity. We’re about to get one, and a
good one.</span></p></div></div></blockquote><div><br><br>Your argument
is almost laughable. We have a horrid website, no written material, no
letterhead and so we need to start with a costly professional motion
picture. One that in part features you.<br>
<br>It may have escaped your notice but the current EC, under the
capable leadership of Bill Drake, has set up a number of committees
designed to address the inadequacies of the structure of the NCUC.
Thanks for volunteering to serve on the Finance Committee under the
capable leadership of Maria Farrell.<br>
<br>It's a shame you haven't had the time to join those of us spending
countless hours modernizing this Constituency in the e-platform,
communications, outreach and inreach committees. I'm sure if you had the
time you would have. Over the years few, if any, have given more to
this effort than you. I will always be indebted to you for all you have
done for myself and this entire community.<br>
<br>This is not a question of producing professional quality promotional
material, as you assert, rather it is a question of professionally
producing a quality promotional campaign. This video, as so much before
done by this Constituency, is done on an ad hoc basis with no linkage to
other efforts. We are changing this approach. There will be linkage
from the web page to the written materials to, yes, video productions.
There may now also be this outdated largely All American video to show
the world how diverse we really are. <br>
<br><br> </div><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex"><div lang="EN-US"><div><p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Courier New";color:#1f497d"></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Courier New";color:#1f497d"> </span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Courier New";color:#1f497d"> </span></p>
<div style="border:none;border-left:solid blue 1.5pt;padding:0in 0in 0in 4.0pt">
<div>
<div style="border:none;border-top:solid #b5c4df 1.0pt;padding:3.0pt 0in 0in 0in">
<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif"">From:</span></b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif""> <a href="mailto:ec-ncuc-bounces@ipjustice.org" target="_blank">ec-ncuc-bounces@ipjustice.org</a> [mailto:<a href="mailto:ec-ncuc-bounces@ipjustice.org" target="_blank">ec-ncuc-bounces@ipjustice.org</a>]
<b>On Behalf Of </b>William Drake<br>
<b>Sent:</b> Friday, February 01, 2013 2:18 PM<br>
<b>To:</b> EC NCUC<br>
<b>Cc:</b> Farrell, Maria; Wong, Mary<br>
<b>Subject:</b> Re: [Ec-ncuc] Video update</span></p>
</div>
</div>
<p class="MsoNormal"> </p>
<p class="MsoNormal">PS to Brenden: did Eric have any shots of the
audience and panels at the Toronto conference? Maybe blending a few
secs of that in to show we do stuff that gets crowds and aren't just a
half dozen talking heads would be good…</p>
<div>
<p class="MsoNormal" style="margin-bottom:12.0pt"> </p>
<div>
<div>
<p class="MsoNormal">On Feb 1, 2013, at 11:02 AM, William Drake <<a href="mailto:william.drake@uzh.ch" target="_blank">william.drake@uzh.ch</a>> wrote:</p>
</div>
<p class="MsoNormal"><br>
<br>
</p>
<div>
<p class="MsoNormal">Hi everyone</p>
<div>
<p class="MsoNormal"> </p>
</div>
<div>
<p class="MsoNormal">How about we move this to the archived EC list
rather than just a Cc line of EC members? And copy in Maria and Mary as
the coordinators of the Finance and Comm teams as well. </p>
</div>
<div>
<p class="MsoNormal"> </p>
</div>
<div>
<p class="MsoNormal">On the process point, and per Tapani and Ed, it'd
be healthy to start following a standardized workflow in which 1) a team
responsible for an initiative (on something like this Communication
presumably would have been the right one) 2)
sends a rec to the FT which 3) coordinates with the EC and then if
approved MM cuts the check within the context of FT-overseen account
management. This is what the EPT will be doing with the proposal to
pull our lists etc. together on an independent server.
Of course we don't want to construct unnecessarily rococo bureaucracy,
but anything that improves the levels of transparency, accountability
and collective decision making seems better than just having a few folks
agree stuff informally, especially if we
end up acquiring and allocating more resources down the line. Good to
get in good habits….</p>
</div>
<div>
<p class="MsoNormal"> </p>
</div>
<div>
<p class="MsoNormal">In this case, the initiative was undertaken by the
previous EC and is apparently well down the track in terms of financial
commitments, so perhaps backing up and following such a process would
seem silly to some. So ok we can short circuit
1 and 2, but let's at least have some record of what's been discussed
and agreed in the EC by using this list. </p>
</div>
<div>
<p class="MsoNormal"> </p>
</div>
<div>
<p class="MsoNormal">On the substance…to be entirely honest, with an
election pending and new constituency building efforts having been
proposed on the members list etc, I sort of wish we could have waited on
this and done it a bit differently. The production
values are high and Eric has got it together, but I'd have preferred
content that is a little more structured and hit some points that nobody
mentioned, e.g. NCUC's in a particular phase and launching xyz, ICANN's
at a turning point with new gTLDs and internal
changes and external geopolitical challenges that make CS engagement
more important, some stuff indicating that we're aware of that
developing countries exist and are into outreach and strategic
engagement, etc. I also think it'd be logical for a new video
PR effort to have at least a few seconds of new EC members who are
doing stuff saying outreachy y'all come things etc. To me, this feels
like a video NCUC could have shot five years ago, or more.</p>
</div>
<div>
<p class="MsoNormal"> </p>
</div>
<div>
<p class="MsoNormal">Given the above, I'd have preferred a second bite
at the apple in terms of adding in some new content. But we're not
going to fly Eric to Beijing with camera in hand, and we can't blend in
bits shot with different production values. And
he's awaiting instructions. So I guess we give him more money, option
2, and hope the product proves to be of value in the context of larger
revamping and messaging efforts…?</p>
</div>
<div>
<p class="MsoNormal"> </p>
</div>
<div>
<p class="MsoNormal">Bill </p>
</div>
<div>
<p class="MsoNormal"> </p>
</div>
<p class="MsoNormal"> </p>
<div>
<div>
<p class="MsoNormal">On Feb 1, 2013, at 10:13 AM, Edward Morris <<a href="mailto:egmorris100@gmail.com" target="_blank">egmorris100@gmail.com</a>> wrote:</p>
</div>
<p class="MsoNormal"><br>
<br>
</p>
<p class="MsoNormal">Hi Carlos,</p>
<div>
<p class="MsoNormal"> </p>
</div>
<div>
<p class="MsoNormal">Who is the coord on funds and where does he get
this power from? I can't find this person or power in any of our
governing documents.</p>
</div>
<div>
<p class="MsoNormal"> </p>
</div>
<div>
<p class="MsoNormal">Thanks</p>
</div>
<div>
<p class="MsoNormal"> </p>
</div>
<div>
<p class="MsoNormal">Ed<br>
<br>
On Friday, February 1, 2013, Carlos A. Afonso wrote:</p>
<div>
<p class="MsoNormal">Hi Tapani, nope -- we need the input of the coord on funds to decide.</p>
</div>
<div>
<p class="MsoNormal"> </p>
</div>
<div>
<p class="MsoNormal">--c.a.</p>
</div>
<div>
<p class="MsoNormal"> </p>
</div>
<div>
<p class="MsoNormal"> </p>
</div>
<div>
<div>
<p class="MsoNormal">------------<br>
C. A. Afonso</p>
</div>
</div>
<p class="MsoNormal"><br>
<br>
<br>
-------- Original message --------<br>
From: Tapani Tarvainen <<a href="mailto:tapani.tarvainen@effi.org" target="_blank">tapani.tarvainen@effi.org</a>>
<br>
Date: 01/02/2013 06:11 (GMT-03:00) <br>
To: <a href="mailto:ca@cafonso.ca" target="_blank">ca@cafonso.ca</a> <br>
Cc: Brenden Kuerbis <<a href="mailto:bkuerbis@internetgovernance.org" target="_blank">bkuerbis@internetgovernance.org</a>>,William Drake <<a href="mailto:william.drake@uzh.ch" target="_blank">william.drake@uzh.ch</a>>,Edward Morris <<a href="mailto:edward.morris@alumni.usc.edu" target="_blank">edward.morris@alumni.usc.edu</a>>,Wilson
Abigaba <<a href="mailto:wilson@isoc.ug" target="_blank">wilson@isoc.ug</a>>,Norbert Klein <<a href="mailto:nhklein@gmx.net" target="_blank">nhklein@gmx.net</a>>
<br>
Subject: Re: Video update <br>
<br>
<br>
Carlos, I believe you _are_ in a position to decide on NCUC $$$. :-)<br>
Not alone of course, but as a member of the executive committee.<br>
<br>
But, given the discussion in e-team about funding a virtual server,<br>
I assume the process would be the same: writing the proposal up and<br>
passing it via finance team (Maria F) and Bill to the EC for decision.<br>
<br>
As for the proposal, option 2 does sound good, but I would like a bit<br>
more info on both how the money would actually be spent as well<br>
as what NCUCs financial situation actually is, and ideally<br>
have a budget of some kind drafted first so we could consider<br>
what other uses there might be for the money.<br>
But that'd be up to the finance team I presume, so why not<br>
just write the proposal up and let Maria pick it up from there?<br>
<br>
Incidentally, isn't this discussion something that'd<br>
fit the communications team's remit?<br>
(Which I just subscribed, you're welcome to join.)<br>
<br>
-- <br>
Tapani<br>
(At Helsinki airport, still five hours from home)<br>
<br>
On Jan 31 19:10, <a href="mailto:ca@cafonso.ca" target="_blank">ca@cafonso.ca</a> (<a href="mailto:ca@cafonso.ca" target="_blank">ca@cafonso.ca</a>) wrote:<br>
<br>
> Although I am in no position to decide on NCUC $$$, I certainly<br>
> favor option 2.<br>
> <br>
> frt rgds<br>
> <br>
> --c.a.<br>
> <br>
> Em 31-01-2013 17:06, Brenden Kuerbis escreveu:<br>
> >Dear EC,<br>
> ><br>
> >Given the lack of reply, Im guessing there are no additional<br>
> >resources<br>
> >for pursuing either Option 2 or 3 below? Im particularly keen on<br>
> >Option 2 as this would include the infographic(s) mentioned. But if<br>
> >there are not additional resources, Im exploring with Eric the<br>
> >possibility of having the infographics done by someone within NCUC or<br>
> >at my institution. <br>
> ><br>
> >Thanks,<br>
> ><br>
> >Brenden<br>
> ><br>
> >On Tue, Jan 29, 2013 at 12:58 PM, Brenden Kuerbis<br>
> ><<a href="mailto:bkuerbis@internetgovernance.org%20[12]" target="_blank">bkuerbis@internetgovernance.org [12]</a>> wrote:<br>
> ><br>
> >>Dear EC,<br>
> >><br>
> >>Touching base on the NCUC promo video. One idea that weve been<br>
> >>playing with (and is incorporated into Version 9 in second mail<br>
> >>below) is to integrate an info-graphic/voice over about NCUCs<br>
> >>diversity. Eric also offers some additional post-production<br>
> >>options to make a more compelling message for your consideration. <br>
> >>For now, and as previously discussed, were keeping it simple and<br>
> >>assuming Option 1. Please let me know your thoughts.<br>
> >><br>
> >>Thanks,<br>
> >><br>
> >>Brenden<br>
> >><br>
> >>---------- Forwarded message ----------<br>
> >>From: ERIC PEDICELLI <<a href="mailto:eric@chopshopmedia.ca%20[7]" target="_blank">eric@chopshopmedia.ca [7]</a>><br>
> >>Date: Thu, Jan 24, 2013 at 6:27 PM<br>
> >>Subject: NCUC video ROUGH JAN 24<br>
> >>To: Milton L Mueller <<a href="mailto:mueller@syr.edu%20[8]" target="_blank">mueller@syr.edu [8]</a>>, Brenden N Kuerbis<br>
> >><<a href="mailto:bnkuerbi@syr.edu%20[9]" target="_blank">bnkuerbi@syr.edu [9]</a>><br>
> >><br>
> >>Milton and Brenden,<br>
> >><br>
> >>Heres a tighter rough cut with some music. The aim here is to lock<br>
> >>in the content and get a sense of the mood and flow. Let me know<br>
> >>what you think. In my opinion, it should run about 2:45, so please<br>
> > >>><a href="http://www.youtube.com/watch?v=sbS1rVVO6aM" target="_blank">TEDxToronto 2012 Speaker Ronald J. Deibert, Director, The Citizen Lab</a> [3] (not my work)<br>
> >>><a href="https://vimeo.com/42994449" target="_blank">https://vimeo.com/42994449</a> [4]<br>
> >>><br>
> >>>OPITON 3 : $5,500+ - We brainstorm ideas for some very cool motion<br>
> >>>graphics. We can also explore some interesting ways to animate the<br>
> >>>NCUC logo and make it more memorable. Heres an example of some<br>
> >>>motion graphics work I did for the Cyber Dialogue conference :<br>
> >>><a href="https://vimeo.com/50192165" target="_blank">https://vimeo.com/50192165</a> [5]. You can also watch the logo<br>
> >>>animation on the splash page of my website : <a href="http://www.chopshopmedia.ca/" target="_blank">
www.chopshopmedia.ca</a><br>
> >>>[6] <br>
> >><br>
> >>The simple and clean approach of option 1 will serve as a great<br>
> >>introduction to the NCUC. However, with a more engaging visual<br>
> >>style, the video is more likely to reach a wider audience. A quick<br>
> >>succession of images can bring multiple layers of meaning to a<br>
> >>phrase, which makes a viewer more likely to see their<br>
> >>interests/concerns reflected in the video. Viewers will be more<br>
> >>likely to watch till the end, respond emotionally, connect with the<br>
> >>NCUC and share the video.<br>
> >><br>
> >>Let me know how you would like to proceed. Regardless of which<br>
> >>option you choose, Im looking forward to putting my heart into the<br>
> >>video and making it the best it can be.<br>
> >><br>
> >>Thanks,<br>
> >>Eric --<br>
> >> e r i c p e d i c e l l i<br>
> >><a href="http://chopshopmedia.ca/" target="_blank">CHOPSHOPMEDIA.ca</a><br>
> >><br>
> >>On Tue, Jan 29, 2013 at 12:22 PM, Eric Pedicelli<br>
> >><<a>eric@chopshopmedia.ca</a> [10]> wrote:<br>
> >><br>
> >>Heres version 9 : <a href="https://vimeo.com/58469517" target="_blank">https://vimeo.com/58469517</a> [11]<br>
> >>password : ncyousee<br>
> >><br>
> >>I made the suggested changes and brought some new thinking to the<br>
> >>dialogue under the info graphic. Are we happy with the content in<br>
> >>this version or do you see more changes?<br>
> >><br>
> >>Its been a pleasure getting to this point but we should move<br>
> >>towards finishing the video if additional funding is not available.<br>
> >>Ill wait for the verdict before proceeding.<br>
> ><br>
> ><br>
> ><br>
> >Links:<br>
> >------<br>
> >[1] <a href="https://vimeo.com/58123636" target="_blank">https://vimeo.com/58123636</a><br>
> >[2] <a href="https://vimeo.com/41105632" target="_blank">https://vimeo.com/41105632</a><br>
> >[3] <a href="http://www.youtube.com/watch?v=sbS1rVVO6aM" target="_blank">TEDxToronto 2012 Speaker Ronald J. Deibert, Director, The Citizen Lab</a><br>
> >[4] <a href="https://vimeo.com/42994449" target="_blank">https://vimeo.com/42994449</a><br>
> >[5] <a href="https://vimeo.com/50192165" target="_blank">https://vimeo.com/50192165</a><br>
> >[6] <a href="http://www.chopshopmedia.ca/" target="_blank">http://www.chopshopmedia.ca</a><br>
> >[7] mailto:<a>eric@chopshopmedia.ca</a><br>
> >[8] mailto:<a>mueller@syr.edu</a><br>
> >[9] mailto:<a>bnkuerbi@syr.edu</a><br>
> >[10] mailto:<a>eric@chopshopmedia.ca</a><br>
> >[11] <a href="https://vimeo.com/58469517" target="_blank">https://vimeo.com/58469517</a><br>
> >[12] mailto:<a>bkuerbis@internetgovernance.org</a></p>
</div>
</div>
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<div id=":m" class="AU Ppr1Ac"><a class="e b8w1me" href="https://mail.google.com/mail/u/0/?shva=1#ad/59301">Go Solar For $0 Down.</a></div></div></div></div>