<div>Thought I'd pass along some work occurring at Harvard's Hauser Center:</div><div><br></div><div><a href="http://www.hks.harvard.edu/hauser/role-of-brand/">http://www.hks.harvard.edu/hauser/role-of-brand/</a></div>
<div><br></div><div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 19px; background-color: rgb(255, 255, 255); ">Branding in the nonprofit sector appears to be at an inflection point. More nonprofits organizations – foundations, NGOs, social enterprises and coalitions – are explicitly taking up the language and practices of brand management. Many nonprofit brands are more trusted by the public than the best known corporate brands. Effective branding is becoming a central concern of leaders across the nonprofit sector as they feel increasing competition – and, in many cases, seek enhanced collaboration. </span></div>
<div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 19px; background-color: rgb(255, 255, 255); "><br></span></div><div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 19px; background-color: rgb(255, 255, 255); "><span class="Apple-style-span" style="line-height: 19px; ">The Hauser Center for Nonprofit Organizations, with funding from the Rockefeller Foundation, is engaged in a research project that aims to help leaders – boards, executives, managers and staff – of nonprofit organizations working globally to better understand and manage their brands. The goal of this research is to help nonprofit organizations make more effective use of their brands to catalyze their strengths and to advance their missions. </span></span></div>
<div><br></div><div><br></div><div>Interesting that it never mentions trademark protection, even in the context of managing global non-profit brands. </div><br clear="all">---------------------------------------<br>Brenden Kuerbis<br>
Internet Governance Project<br><a href="http://internetgovernance.org" target="_blank">http://internetgovernance.org</a><br>